Soft Opening A&B Shopping Mall: The first mark for a modern and unique retail space

On September 1, 2025, A&B Shopping Mall - a shopping mall located in a prime location on Tran Phu Street (Nha Trang Ward) - officially opened a new chapter with a colorful Soft Opening event. In the context of local tourism and retail gradually recovering and growing, the event not only marked a change in the appearance of the shopping mall, but also contributed to enriching the consumer and cultural life of the coastal city.

Right from the opening, the atmosphere at the two main gates of the center on Tran Phu Street and Hung Vuong Street became bustling with hundreds of visitors lining up to check-in to receive the first gratitude gifts from A&B Shopping Mall. Inside the lobby on the first floor, a series of experiential and entertaining activities took place continuously throughout the day, creating a bustling and attractive atmosphere. From the 360 photobooth area for instant photos to the fun interactions with mascots, every experience attracted a large number of visitors to participate with excitement and delight.

In the festive atmosphere, shopping promotion programs were also launched and received great attention from customers. Many visitors especially loved the limited edition canvas bag printed with Nha Trang street corner and Tram Huong tower - a gift with a strong local imprint and unique personality of A&B Shopping Mall.

Equally attractive, the 100% winning Lucky Spin area becomes an interesting experience highlight with a series of practical gifts such as dining combos, travel accessories, fashion products and hundreds of promotional vouchers from brands in the center.

Joining in the atmosphere of welcoming the national holiday, people continued to flock to the outdoor Tran Phu hall of A&B Shopping Mall to enjoy two key activities of the day: Gala show with carnival performance and a special music night with the theme “A New Chapter Begins”. The colorful festival space, modern dances combined with stage lighting and outdoor sound created a vibrant art party, while spreading the spirit of community connection between locals and visitors.

Many foreign tourists also actively interacted and spontaneously interacted with the performing singers, creating friendly, lively and culturally diverse moments. The positive feedback and enthusiastic participation of tourists contributed to affirming the role of A&B Shopping Mall as an open, friendly and internationally connected destination in the heart of the coastal city of Nha Trang.

THANH NGUYEN

Source: https://baokhanhhoa.vn/kinh-te/thong-tin-doanh-nghiep/202509/soft-opening-ab-shopping-mall-dau-an-khoi-dau-cho-khong-gian-ban-le-hien-dai-ban-sac-ec13c1f/