ShopeeFood enhances user experience, creating leverage for partners to grow sustainably

(Dan Tri) - ShopeeFood continues to promote the development of two new features: "Eat well, cheap" and "Deal Boss", two solutions to help restaurant partners on the platform reach the right user needs, thereby opening up opportunities for sustainable growth.

From user needs to breakthrough features

Realizing the trend of office customers - one of the popular user groups on the platform - increasingly prioritizing choosing delicious, reasonably priced dishes from restaurants near the workplace, ShopeeFood quickly launched the "Eat deliciously, cheaply" program.

The program gathers delicious dishes at preferential prices (from 30,000 VND or less), from restaurants within a radius of about 3km, to optimize delivery costs for users, as well as improve the delivery experience with reasonable distances, helping to preserve the quality of the dishes.

ShopeeFood launches “Cheap and Delicious Food” and “Deal King”, two solutions to stay ahead of consumer trends, helping partners reach the right user needs and achieve sustainable growth.

This solution is not only suitable for busy users but also helps nearby restaurants effectively reach other large customer groups such as students, university students, and apartment residents. Thanks to that, partners can increase daily orders steadily, while building a long-term loyal customer base.

If “An ngon re” meets daily dining needs, “Trùm dea” brings a completely new experience: buy first, use later. Inspired by the habit of hunting for deals on e-commerce platforms, the program allows users to collect food deals with discounts of up to 50% every day, and use them flexibly in the following days. Although the expiration date varies by store, ShopeeFood always ensures that users have at least 2 days to use the deals after collecting.

“Deal Boss” not only opens up a new way of consumption, helping users proactively plan their meals economically, but is also an effective stimulus tool for restaurants. Through priority display and combined with livestream, the program helps increase reach, improve conversion rates and attract new customers.

Creating a sustainable growth journey with partners

Developing new features such as “Cheap and Delicious Food” and “Deal Boss” is not only a short-term campaign, but also a strategic move that demonstrates ShopeeFood's long-term orientation: focusing on market demand, creating a sustainable growth platform for partners.

Thanks to a series of innovative solutions, ShopeeFood not only recorded impressive growth but also accompanied partners in expanding their customer base and improving business efficiency.

By understanding real consumer needs, ShopeeFood constantly brings creative, flexible solutions suitable for each stage of restaurant development. A clear demonstration of this commitment is the event "ShopeeFood Restaurant and Partner Honor Conference 2025" held in Ho Chi Minh City, gathering more than 200 partners nationwide.

With the theme “Sustainable Companionship”, the event was an opportunity for ShopeeFood to share its development orientation and express gratitude to its outstanding partners. 32 outstanding restaurants and brands were honored with 19 award categories, affirming the effective and sustainable cooperation between ShopeeFood and its partners.

32 outstanding restaurants and brands were honored with 19 award categories at the “ShopeeFood Restaurant and Partner Awards 2025”.

As an honored partner in the “Industry Elite” category, Farmers Market - a modern retail brand, assessed that appearing on popular applications such as ShopeeFood not only helps expand customer base but also optimizes operations and market access costs.

“ShopeeFood has a large user base, convenient shopping process and many new store support programs, making it a ‘worth-trying’ option for any brand looking for a solution to grow its online sales channel. For Farmers Market, ShopeeFood is one of the most effective channels to reach new customers, boost revenue and build a long-term presence,” said Mr. Vo Thanh Loc - Co-founder and Commercial Director of Farmers Market.

Specifically, after 7 years of working with ShopeeFood, Farmers Market recorded double-digit revenue growth each year. After each major campaign such as promotional days, the brand saw a sharp increase in the number of new returning customers, contributing to strengthening its loyal customer base.

In addition to support from promotional tools such as banners, promotional packages, or flexible free shipping programs, Farmers Market representatives also highly appreciate technology solutions from ShopeeFood such as automating operations, personalizing user experience through AI, or the ability to analyze big data to propose suitable promotional programs, determine effective sales times, and expand delivery areas optimally.

During its partnership with ShopeeFood, Farmers Market has successfully applied technology solutions and flexible incentives to enhance user experience and expand business.

Implementing a strategy focusing on product quality and diversity in key industries, Farmers Market is gradually expanding its market share and improving user experience. The brand plans to promote two key development areas in the near future on ShopeeFood: serving daily grocery shopping needs and promoting shopping services during the peak season at the end of the year or during Tet.

With the orientation of becoming a sustainable companion of the restaurant community, ShopeeFood constantly innovates to bring practical and effective growth solutions. Initiatives such as the two features "Eat deliciously cheap" and "Deal Boss" are proof of how ShopeeFood understands user behavior, thereby designing programs that closely follow actual needs and supporting synchronous implementation on the platform, optimizing business efficiency for partners.

“The sustainable growth of restaurant partners is the driving force for ShopeeFood to continuously improve its services and deploy comprehensive and flexible solutions. We are committed to accompanying partners in improving business efficiency, adapting to the movements of the F&B market and promptly seizing growth opportunities, especially during the peak season at the end of the year,” Ms. Le Ngoc Uyen, Head of Business Development, ShopeeFood Vietnam, emphasized.

Source: https://dantri.com.vn/kinh-doanh/shopeefood-nang-tam-trai-nghiem-nguoi-dung-tao-don-bay-cho-doi-tac-tang-truong-ben-vung-20250716105023539.htm