Binh Dien Fertilizer: Affirming the position of a national brand with the vision of "Greening - Digitalizing" at the Exhibition of 80 years of national achievements

(Baothanhhoa.vn) - In the solemn atmosphere of the 80th anniversary of the National Day of the Socialist Republic of Vietnam, the National Achievements Exhibition - 80 years of the journey of Independence - Freedom - Happiness has become a national event, a place to gather and honor typical brands that have contributed to the cause of building and developing the Fatherland. In that proud space, Binh Dien Fertilizer Joint Stock Company has created a special mark, not only recreating the journey of more than half a century accompanying Vietnamese agriculture but also introducing a breakthrough strategic vision: "Greening - Digitalization from factories to fields", opening a new chapter for sustainable agriculture.

Mr. Ngo Van Dong - General Director of Binh Dien Fertilizer Joint Stock Company (2nd from left) said: "The 80th Anniversary of National Achievements Exhibition is an opportunity for Binh Dien to demonstrate its spirit of innovation, social responsibility and commitment to accompany farmers on the path of sustainable agricultural development".

From "Start-up to build the nation" to the brand of millions of farmers

The National Achievement Exhibition – 80 years of Independence - Freedom - Happiness journey was held on an unprecedented scale, depicting a panoramic picture of Vietnam's remarkable development in all fields. Being selected to participate and present in the "Start-up and Nation Building" section is not only an honor, but also a national recognition of Binh Dien's persistent contributions throughout the country's development journey.

Mr. Nguyen Huu Tu - General Director of Vietnam Chemical Group visited and highly appreciated the greening - digitalization strategy that Binh Dien conveyed visually at the booth.

With a history of more than 50 years, Binh Dien has truly lived up to its mission of “serving agriculture and farmers”. Going beyond the role of a simple fertilizer manufacturer, Binh Dien has become a companion, a dedicated expert of millions of farmers. The Dau Trau fertilizer brand has become familiar throughout the fields, not only providing high-quality nutritional solutions but also contributing to improving the productivity and quality of Vietnamese agricultural products.

The difference that creates the core value of Binh Dien is the continuous investment in technology transfer. Through seminars, training programs and smart farming solutions, the company has gradually helped farmers master technology, become true experts on their own land, thereby optimizing production efficiency and improving income in a sustainable way.

Breakthrough vision: “Greening – Digitalization from factory to field”

Faced with global challenges such as climate change and increasing market demands, Binh Dien has demonstrated its pioneering role by defining its core strategy as “Greening – Digitalization”. This is an epochal step, demonstrating deep social responsibility and a strong commitment to the future of green, smart agriculture.

Binh Dien deployed virtual reality technology (VR 360) at the booth, giving visitors an experience of "touching" the future of agriculture.

This strategy is built on two main pillars:

1. Comprehensive greening: Binh Dien is at the forefront of applying advanced biotechnology, introducing beneficial microorganisms into fertilizer products. This solution not only helps optimize nutrition for crops but also contributes to soil improvement, increases fertility naturally and minimizes negative impacts on the environment. At the same time, the company develops smart farming models and circular agriculture, aiming to reduce greenhouse gas emissions and use resources most effectively.

2. Strong digitalization: Recognizing that technology is the most effective bridge of knowledge, Binh Dien has been deploying digital platforms to bring science and technology closer to farmers. From agricultural social networks, farming data management systems, to AI Chatbot virtual assistants and smart mobile applications, all have one goal: to help farmers access information about weather and farming techniques quickly and accurately and make more effective production decisions.

Technology and future imprints at the national exhibition

Binh Dien’s commitment to a green and digital future was vividly and convincingly demonstrated at the exhibition space. The booth was designed in a modern style, applying virtual reality technology (VR 360 ⁰ ), giving visitors an experience of “touching” the future of agriculture.

The exhibition space is divided into scientific functional areas, from the area introducing green products, sustainable farming solutions, to the area demonstrating digital transformation platforms and smart technology applications. This combination not only visually conveys Binh Dien's strategy but also affirms the technological capacity and pioneering vision of the enterprise.

Binh Dien booth is brightly decorated with flags and flowers to welcome the Exhibition of 80 years of National Achievements.

Sharing at the event, Mr. Ngo Van Dong - General Director of Binh Dien Fertilizer Joint Stock Company emphasized: “We appreciate the opportunity to participate in the 80th Anniversary of National Achievements Exhibition. This is an opportunity for Binh Dien to demonstrate its spirit of innovation, social responsibility and commitment to accompany farmers on the path of sustainable agricultural development. At the same time, we hope to work with the business community to spread the spirit of greening - digitalization, contributing to the common goal of building a rich and prosperous country”.

The presence of Binh Dien at such a historic event is not only a source of pride, but also a solid affirmation of its position as a national brand. It is a brand that has successfully connected a glorious past with a dynamic present and a promising future, continuing its mission of serving and accompanying the country on the journey to create a green, smart and prosperous agriculture.

Ngoc Van (Contributor)

Source: https://baothanhhoa.vn/phan-bon-binh-dien-khang-dinh-vi-the-thuong-hieu-quoc-gia-voi-tam-nhin-xanh-hoa-so-hoa-tai-trien-lam-80-nam-thanh-tuu-dat-nuoc-259976.htm