Through research, it is shown that, while in the past, there was often a fierce "price war" between technology retail units, causing a sharp decline in revenue, for more than half a year now, instead of focusing only on improving prices, businesses have restructured in the direction of "reducing quantity, increasing quality". For example, with the FPT Shop system of stores, facing difficulties, FPT Shop closed and reduced the number of stores in the province. Along with that, the human resources apparatus was rearranged, reducing the quantity and increasing the quality of employee recruitment.
In particular, FPT Shop has been taking advantage of the opportunity to promote online sales on multiple platforms such as e-commerce platforms, websites, social networking sites including Zalo, Facebook, TikTok... with better sales policies than buying directly at the store. To improve revenue, FPT Shop has also expanded its product structure, increasing the import and sale of additional household appliances such as baskets, food containers, rice cookers, electric fans, induction cookers, pots and pans, blenders, juicers, hair dryers, clothes irons...
To stimulate consumption, instead of distributing advertising leaflets in the traditional way as before, recently, FPT Shop has promoted advertising on social networks to increase customer access; at the same time, regularly maintain promotional programs, improve after-sales quality, and increase incentives for customers. Specifically, the direct discount for each mobile phone and laptop product is currently from 500,000 VND to over 3 million VND (depending on the model). Along with that, increase the warranty period by 1-2 years and sell accompanying accessories at preferential prices.
Mr. Nguyen Viet Thiep, manager of FPT Shop (Bien Hoa Street, Phu Ly City) said: Faced with prolonged difficulties in the consumption of technology products, FPT Shop has continuously reduced its staff size and closed ineffective stores throughout the system. In Ha Nam , FPT Shop currently has 5 stores (1 store less than before). The number of employees per shift has also decreased significantly. On the contrary, revenue has grown quite well. In the past 6 months, the average monthly revenue of the store has reached over 4 billion VND, an increase of about 35% compared to before. FPT Shop is expecting that from now until the end of 2025, the purchasing power of technology products will increase further because at this time, parents have started buying computers and phones for their children to pass the 10th grade entrance exam and go to university. Previously, in addition to the general discount, students when buying technology products also received a maximum discount of 3% of the product value, but now this discount has increased to 5%.
Like FPT Shop, according to records at technology retail units in Phu Ly city such as Mobile World, Viettel Store, Dien May Xanh..., some technology products such as mobile phones, tablets, laptops are products with high consumption recently. Thereby, contributing to the overall growth of the business. According to the explanation of technology retail units, the main reason for the "heating up" of the technology market is due to the improvement of people's income, leading to a recovery in consumption and the replacement cycle of mobile phones (4-5 years after the time when mobile phone purchasing power increased sharply in 2020-2021). In addition, parents are also increasingly interested in investing in and purchasing machinery and equipment for their children's learning, especially laptops.
As a retail system of Viettel Trading and Import-Export Company, specializing in providing mobile devices, accessories and telecommunications services, in the first 6 months of 2025, the retail revenue of Viettel Store (Bien Hoa Street, Phu Ly City) increased by about 30% compared to the same period in 2024. This result was achieved because Viettel Store took advantage of its advantages in providing telecommunications services with attractive preferential prices, including Viettel's mobile services. For example, when buying a smart watch at Viettel Store, customers are free to install and maintain eSim for the first 6 months. For children's positioning watches, in addition to the direct discount on the product of 15%, Viettel Store also offers a 50% discount on beautiful sim numbers when purchased with the watch. As for many mobile phone products, Viettel Store gives away 6 months of Viettel 5G Data worth 900,000 VND; gift voucher worth 500,000 VND; at the same time apply installment sales with 0% interest; implement the "1 for 1" policy for customers within 60 days. In addition, Viettel Store also extends mobile phone warranty up to 30 months with a fee of only 4,000 VND/month, helping customers feel secure when using.
Mr. Vu Minh Tuan, store manager of Viettel Store (Bien Hoa Street, Phu Ly City) said: With the strategy of maximizing incentives and utilities for customers, Viettel Store is gradually regaining its growth rate after a long period of stagnation. At each point in time, Viettel Store has its own sales policies, focusing on different customer groups with attractive incentives. At this time, Viettel Store is running a promotion program specifically for the "summer vacation group". Specifically, when purchasing Viettel's 5G package, students will receive 180 GB/month of high-speed data and an additional 2GB/day. In addition, customers also receive a free 360 TV package to serve their summer entertainment needs.
It can be seen that although the electronics and technology market is saturated and fiercely competitive, retail businesses in this field are still forecast to have a "bright chance" for growth in 2025 and the coming period thanks to the appropriate approach, efforts to gain market share and especially the "support" from the strong technology adoption trend of consumers. In the immediate future, sales of laptops will increase dramatically in the summer and mobile phones are predicted to grow dramatically in the fourth quarter of 2025 when manufacturers begin to launch new product lines to serve the peak sales season of the Lunar New Year 2026.
Nguyen Oanh
Source: https://baohanam.com.vn/kinh-te/thuong-mai-dich-vu/kich-cau-thi-truong-mat-hang-cong-nghe-166624.html
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