Attending the event were Director of the Department of E-commerce and Digital Economy - Ministry of Industry and Trade Le Hoang Oanh; Vice Chairman of Da Nang City People's Committee Tran Chi Cuong.
In his opening speech, Deputy Director of the Department of Industry and Trade of Da Nang City Huynh Xuan Son said that digital technology has had a profound impact on all areas of life. E-commerce is not only an inevitable trend but also an important driving force to promote growth model innovation, improve the competitiveness of enterprises, business households and the whole economy .
As the socio-economic center of the Central Highlands region, Da Nang city plays a key role in the regional supply chain of goods, services, logistics and trade.
After expanding its administrative boundaries, with a population of more than 3 million people, the city has an urgent need to strongly apply digital technology and digital transformation to adapt to new consumption trends, optimize the distribution of goods and connect more effectively between manufacturers - sellers - consumers.
Therefore, Da Nang identifies e-commerce development and digital transformation as one of the key tasks of the industry and trade sector, playing a key role in realizing the goal of socio-economic growth, towards building a smart, modern, livable city.
The week aims to support businesses and small traders to access and apply digital transformation and e-commerce solutions in production and business activities; at the same time, promote connections and promote OCOP products, specialties, and typical goods of Da Nang and other localities to get closer to consumers, tourists and on digital platforms.
Speaking at the program, Director of the Department of E-commerce and Digital Economy Le Hoang Oanh assessed that the proactiveness in digital transformation has helped the city achieve significant progress, creating a solid foundation for sustainable digital economic development.
In the next phase, to create a sustainable digital economy with connectivity between regions and localities, Da Nang needs to strengthen coordination between the central and local levels to perfect institutions and policies to promote e-commerce, effectively provide online public services in managing e-commerce activities for businesses according to the decentralization and delegation policy of the Party and State.
According to the city's Department of Industry and Trade, with a scale of more than 80 booths, the program is an activity to introduce and promote OCOP products, typical regional specialties of Da Nang and many localities across the country such as Dien Bien, Hanoi, Phu Tho, Hai Phong, Thanh Hoa, Nghe An, Hue, Quang Tri, Dak Lak, Gia Lai, Dong Nai, An Giang... and introduce digital transformation solutions of many leading digital transformation enterprises such as TikTok Shop, Shopee, Zalo, Vinaphone, Accesstrade, Haravan, Sapo, VNPay...
In this program, consumers and businesses experience cashless payment methods when shopping and making payment transactions; contributing to forming digital payment habits, promoting the development of the digital economy.
In addition to the exhibition booths, the 2025 Danang Digital Trade and Regional Connection Week also has many practical activities for small traders and businesses such as livestream sessions to promote OCOP products on TikTok and Shopee platforms; livestream training courses, online branding skills, etc.
Source: https://baodanang.vn/khai-mac-tuan-le-thuong-mai-so-va-ket-noi-vung-da-nang-2025-3298433.html
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