Vietnamese products are quick to respond to new trends

Not only creating a strong spread right at home, many Vietnamese brands are quick to respond to new trends, grow strongly, and gradually affirm their position in the world market.

Customers learn about Vinamilk 's milk products at the National Exhibition Fair Center, Dong Anh Commune (Hanoi). *Photo: Viet An*

Raise the status

On the occasion of the country's 80th anniversary of the successful August Revolution and National Day September 2, Vinamilk was honored to be ranked as the most potential milk brand globally by Brand Finance - the world's leading independent brand valuation consultancy (according to the "Food & Drink 2025" report).

Not only is Vinamilk the only Southeast Asian brand in the top 10 most valuable milk brands in the world, it also puts Vietnam in the top 5 countries with the highest contribution to the milk industry brand value, surpassing the US and Finland - countries with a long history in the food industry.

This is also the first year Vinamilk has been ranked AAA+, the highest level on the brand strength scale. More than an achievement for a business, this is also a testament to Vinamilk's journey with the country, contributing to raising Vietnam's position on the world dairy map.

In fact, many businesses no longer have the notion that export goods are of higher quality and better than domestic consumer goods. According to Nguyen Van Tuan, Chairman of the Board of Directors of Viet Tiep Lock Joint Stock Company, domestic consumers are the best “test” for manufacturers who want to grow and bring their products to many other large markets. Therefore, the products sold abroad must be the same, or even better, domestically. On the other hand, we must constantly innovate and adapt to consumer habits.

Create products that are different

The domestic market, with a size of about 180 billion USD and forecast to continue to grow strongly in the coming years, is not only an opportunity for retailers but also an opportunity for Vietnamese goods to improve their position right at home.

From a business perspective, General Director of Hoa Sen Group Vu Van Thanh said that the Group has been making efforts to research and apply advanced technology to ensure international quality standards, as well as safety, sustainability and aesthetics for construction works. With the strategy of expanding the domestic market, and with the role and responsibility of a national brand, the Group will continue to invest and improve production and business capacity to firmly maintain its leading position in the Vietnamese galvanized steel industry.

“In addition to traditional products, Hoa Sen Group is also actively developing the Hoa Sen Home construction materials and interior supermarket system nationwide. At the same time, expanding exports to new markets and diversifying products are also important strategies for the Group to maintain sustainable revenue and profit growth,” said Mr. Vu Van Thanh.

According to Vice President and General Secretary of the Vietnam Retailers Association Tran Thi Phuong Lan, in order to be competitive with imported goods and gain consumer trust, in recent times, Vietnamese enterprises have stepped up investment in production lines, creating a breakthrough in improving product quality, design, and variety... more importantly, the selling price is increasingly competitive with foreign goods. In particular, Vietnamese goods are increasingly advantageous thanks to meeting all three factors: competitive prices, improved quality, and suitable designs. Many "Made in Vietnam" products are strong enough to dominate the domestic market and affirm their brands in the international market.

To enhance the position of Vietnamese goods in the coming time, Ms. Tran Thi Phuong Lan said that, first of all, it is necessary to build trust among consumers. Accordingly, Vietnamese enterprises need to increase investment in research and development, technological innovation and improve production processes according to the trend of green and circular economy, focus on building and protecting brands, improving management capacity, developing effective distribution channels, and at the same time, focus on developing domestic retail systems to create opportunities for Vietnamese goods to reach more consumers. In addition, the business community needs to constantly strive to innovate, research, and promptly grasp new consumption trends of Vietnamese people, thereby building effective plans and strategies, focusing on improving product quality, creating products with distinction and value.

“On the part of the authorities, it is necessary to further improve management mechanisms and policies to create an open environment, fair and healthy production and business, ensuring the regulations of multilateral and bilateral free trade agreements that Vietnam has participated in so that goods and services are increasingly spread to consumers, as well as to friends in countries around the world,” Ms. Tran Thi Phuong Lan recommended.

It can be seen that, with the support of the Government, the Ministry of Industry and Trade, ministries, branches, localities and the efforts of enterprises themselves, Vietnam's leading brands not only have remarkable improvements in both brand value and brand strength index, but also gradually catch up with global trends, investing in intangible values in enterprises, thereby contributing significantly to increasing the value of Vietnam's national brand.

The results achieved not only affirm the maturity and competitiveness of domestic enterprises, but also demonstrate the efforts, creativity, continuous innovation and pioneering capacity of the Vietnamese business community, contributing to the whole country entering a new era - the era of national advancement.

Source: https://hanoimoi.vn/hang-viet-nhanh-nhay-truoc-xu-huong-moi-714677.html