Prada acknowledges Indian heritage in new sandal design

VHO - Fashion brand Prada has been criticized for its new sandal design resembling the Kolhapuri sandal, an ancient cultural symbol of India, without acknowledging its origin. Under pressure from Indian artisans and officials, Prada has officially acknowledged this design heritage.

Prada model with controversial sandal at fashion show in Milan

At a fashion show in Milan, Italy, last weekend, Prada models walked the catwalk in hand-woven leather sandals.

This design immediately reminds many people of Kolhapuri sandals, a famous handmade shoe style dating back to the 12th century, originating from the city of Kolhapur in the state of Maharashtra (India).

However, the lack of official recognition of the shoe’s origins has sparked outrage from the Indian press, lawmakers and local crafts associations, who have accused Prada of “cultural appropriation” without acknowledging the efforts of thousands of artisans who preserve the traditional craft.

In response, Mr. Lorenzo Bertelli, Director of Corporate Social Responsibility of Prada and son of the brand's founder, sent a letter to the Maharashtra Chamber of Commerce to officially acknowledge the origin of the design.

“We acknowledge that these sandals are inspired by traditional Indian handmade footwear, with a centuries-old heritage,” Bertelli wrote.

He added that the shoe is still in its early design stages and is not yet ready for commercialization. However, Prada is open to “meaningful” dialogue with Indian artisans and has pledged to hold further meetings.

A spokesperson for the company also issued a statement stressing that Prada "has always celebrated craftsmanship, heritage and design traditions," as part of the brand's creative philosophy.

Kolhapuri slippers on display at a store in New Delhi, India

Today, a pair of Prada men’s leather slippers retail for $844 and up, while the original Kolhapuri slippers can be had for as little as $12 at local markets. The contrast highlights the gap between luxury fashion and the lives of artisans who have been practicing their craft for generations.

Still, some in Kolhapur say they are happy to see their traditional products on the international stage. “They are happy that someone is recognizing their work,” says businessman Dileep More.

On the contrary, Mr. Sambhaji Chhatrapati, a member of the Kolhapur Royal Family, expressed regret that the artisans "were not given the recognition they deserved for their history and heritage".

Prada’s story also reflects a growing trend of global brands tapping into traditional culture. Previously, luxury jeweler Bulgari launched a $16,000 Mangalsutra necklace, inspired by the Indian symbol of marriage.

Source: https://baovanhoa.vn/giai-tri/hang-prada-thua-nhan-di-san-an-do-trong-thiet-ke-dep-sandal-moi-147273.html