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Google may have to change its search engine to comply with regulatory requirements. Photo: Bloomberg . |
The UK Competition and Markets Authority (CMA) said it could force Google to change the way it ranks search results to make it fairer for businesses and give consumers more choice in choosing the services that best suit their needs.
This is the first time the CMA has proposed using its expanded powers to monitor large tech companies like Google. In a statement on June 25, the CMA said it was considering designating Google as a company with a “strategic market position.” If confirmed in October, this would pave the way for more in-depth regulation of the search giant.
According to the CMA, Google must be more transparent with content publishers, simplify access to its search service and support easier transfer of user data.
In response, the tech giant warned that imposing tough regulations could slow down innovation and hurt users in the UK.
“Regulation needs to be proportionate and evidence-based. This is vital that the CMA does not become a barrier to economic growth in the UK,” said Oliver Bethell, Google’s senior director of competition.
Meanwhile, Ms. Sarah Cardell, CEO of CMA, said that although Google has brought many benefits, its market share of more than 90% in the search sector in the UK makes intervention necessary to promote competition and innovation.
“These sensible measures will give UK businesses and consumers more control over how they use Google services, while opening up opportunities for innovation across the tech sector and the economy,” Ms Cardell said.
Google is currently the primary search engine for millions of UK users and the online advertising platform for more than 200,000 businesses in the country. As such, the CMA is aiming to rebalance the power between tech giants such as Google, Apple, Meta and Microsoft without reducing the incentive to invest or grow.
Source: https://znews.vn/google-tim-kiem-sap-thay-doi-post1563715.html
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