The game show about the countryside has just aired and has taken the Top 1 rating on Vietnamese television.

According to data from Kantar Media, the first episode of the reality show Haha Family has just risen to the number 1 position in the TV viewership rankings. This result is surprising in the context of television being fiercely competitive with digital platforms and online entertainment content.

Unlike many reality TV shows today which tend to focus on dramatic elements or highly entertaining challenges, Haha Family chose a rather traditional approach: no script, no elaborate staging, focusing on everyday moments in a village in the Northwest. The content revolves around the daily activities, work and exchanges between artists and local people.

In the opening episode, a character that left a strong impression was Ms. Vang Thi Thong - a Tay ethnic, appearing with a simple and friendly image. The image of a mother managing the family, welcoming guests with sincerity was considered by many viewers to be "close", creating a gentle emotional highlight for the first episode.

Achievements of Haha Family partly reflects the tastes of a segment of the audience who are looking for light content that evokes memories, family ties and traditional values. In the first episode, singer Bui Cong Nam - one of the participating artists - also shared that the program made him feel like "returning to childhood".

However, in addition to the content factor, the program's high rating is also due to its effective promotion strategy before the broadcast. The official fanpage and supporting products such as the theme song The days of vast sky introduced early, contributing to attracting attention and creating a community foundation before the program airs.

Despite a favorable opening, Haha Family still faces the problem of keeping the audience in the next episodes. With an unscripted format and lacking dramatic elements, the show will need to have a reasonable way to regulate the pace, avoiding falling into repetition or being too light, causing viewers to lose interest.

In addition, there is still a question mark about the program's coverage to different audience groups. The "healing" spirit and rural atmosphere may attract a segment of urban or middle-aged viewers, but it is not certain that it will be able to compete in the long term with modern shows that have fast paced and diverse plots.

Source: https://baolangson.vn/gameshow-ve-nong-thon-vua-len-song-da-chiem-top-1-rating-truyen-hinh-viet-5050471.html