On July 2, at the Insider Growth Makers Club 2025 event, FPT Shop was officially honored with the award "The Best Use of Data in Gamification & Hyper Personalization," recognizing outstanding achievements in exploiting behavioral data, automation, and personalization to increase interaction, identification, and conversion.
In the context of the e-retail industry with long shopping cycles, high competition and complex customer journeys, FPT Shop has demonstrated a clear philosophy: technology only creates value when linked to strategy and the organization is truly ready to act.
FPT Shop is Insider's long-term strategic partner in Vietnam, with more than 7 years of companionship since the first day of implementing email campaigns, personalizing experiences and now expanding to the entire digital interaction ecosystem.
Nearly 100% of campaigns are proactively deployed by the FPT Shop team on the Insider platform and optimize the workload of the internal dev team.
FPT Shop currently deploys an average of 120 campaigns per quarter, covering the entire customer journey from awareness to decision-making and referrals. This is a clear demonstration of the ability to operate CDxP at scale, at high speed and with technological autonomy.
Not stopping at web or email, FPT Shop has integrated gamification into the shopping journey, through Zalo Mini App, Native SMS, email and website platforms. Games are designed according to season, product theme and specific customer groups.
Gamification strategy not only creates joy when shopping, but also helps FPT Shop significantly increase the number of identified customers, return rate and conversion rate after playing. Each game is a smart touch point, helping to bring customers back at the right time, in the right way.
FPT Shop not only “has data” but also actually analyzes and uses data to make decisions. Every month, the team closely monitors the rate from Blog View to Add-to-Cart and Purchase, accurately identifies the conversion drop point and applies appropriate scenarios to increase efficiency.
Scenarios like exit intent recommendation, A/B testing product page, multi-channel cart abandonment are all tested and optimized periodically, based on actual performance, not intuition.
What makes FPT Shop different is not the use of technology, but the way they operate technology in a practical way. By personalizing content to each customer group, channel and context, FPT Shop achieves interaction and conversion rates 3 to 5 times higher than the industry average (According to data measured by the Insider system).
The system automatically determines the optimal channel to engage with each customer, allowing marketing teams to focus on strategy and content instead of getting caught up in technical details.
CDxP is no longer an option, but a minimum requirement for personalized growth. FPT Shop is not only a leading retailer, but also a model of a Vietnamese organization that can master technology, create value from data and clearly measure performance.
The “Best Use of Data in Gamification & Hyper Personalization” award is not just a recognition for a campaign, but a strong statement that personalization and automation are becoming the new standard of digital retail in Vietnam.
If you're looking for a platform that can automate customer journeys, personalize based on behavior, and generate measurable revenue, get started with a CDxP demo from Insider today.
Insider has a powerful CDP core that connects data from Web, App, CRM, Call Center to offline channels. From there, businesses can understand users in real time and respond immediately with appropriate actions.
Now, Insider's CDxP is integrated with the latest AI technology:
Agent One allows businesses to create automated sales and customer care journeys via Zalo, App, Web, Email, In App Survey and Call Center.
Sirius AI helps marketing teams create content, personalize scripts, and optimize user experiences without programming or design.
All run on a unified platform, helping businesses increase speed, increase accuracy and create real efficiency.
Experience the next generation of CDxP with AI. Contact for demo: https://useinsider.com./.
(Vietnam+)
Source: https://www.vietnamplus.vn/fpt-shop-duoc-vinh-danh-tai-gmc-2025-nho-chien-luoc-ca-nhan-hoa-post1050844.vnp
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