FPT trains managers in the AI ​​era with the “3 in 1” MBA program

(Dan Tri) - The AI-oriented MBA program (SeMBA in AI) is built according to the "3 in 1" model, updating the trend of technology-integrated management, training with practical applications, and learning with experts to narrow the gap between the classroom and businesses.

The AI-oriented MBA program will update the trend of technology-integrated management and training with practical applications.

In the context of a rapidly changing business environment driven by technology and data, Master of Business Administration (MBA) training programs must increasingly innovate to not only stop at theory, but also equip learners with decision-making, leadership and practical adaptation skills.

With a “3 in 1” model including: a modern management knowledge system integrated with technology; practical training methods and a team of expert lecturers, the Master of Business Administration program oriented towards AI application (SeMBA in AI) at FSB Institute of Management & Technology ( FPT Corporation) aims to train leaders with comprehensive management capacity in the digital age.

Combining management knowledge systems with modern management trends

SeMBA in AI maintains a solid framework of core management knowledge such as strategy building, financial management, human resources, marketing, operations management... However, instead of teaching in an academic direction, the courses are designed to be highly applicable, combining the thinking of applying technology and data in modern management such as: data-based decision making, digital transformation, integrating AI in marketing management and customer experience...

According to the program representative, the goal of SeMBA in AI is to help students not only develop management thinking, but also become familiar with technology tools and data analysis applications to solve business problems.

Improve practical skills with case study training

Different from the traditional teaching method, SeMBA in AI applies the case study method - which is popular at the world's leading business schools. The situations are built from real businesses in Vietnam, helping students understand deeply and apply flexibly to specific contexts.

SeMBA in AI students present real-world projects.

Through discussion hours, group work and practical project implementation under the guidance of expert and business instructors, students are trained in critical thinking, courage and the ability to act like a real manager.

Ms. Bui Thi Ngoc Anh, Deputy General Director of Hai Phong Construction Joint Stock Company No. 3, a SeMBA in AI student, said: “Thanks to experiencing case study analysis lessons, discussing and exchanging with lecturers and classmates with experience in many fields, I have learned many more effective management methods. From there, I know how to apply them to rearrange the human resource model and train and develop the team in a reasonable way, helping my business operate more smoothly.”

Learn from practice with experts and the business community

SeMBA in AI brings together a team of lecturers who are directly running businesses, providing strategic consulting or holding senior leadership positions at many domestic and foreign corporations, providing students with many practical lessons.

Mr. Hoang Nam Tien is a speaker at the SeMBA in AI seminar.

Activities such as MBA Exchange and seminars also help students gain practical exposure to businesses and learn directly from the experiences of leading entrepreneurs and experts.

Most recently, at the MBA Local Exchange event held in Da Nang, more than 160 SeMBA in AI students directly talked with experts such as Dr. Do Tien Long - Organizational and Strategy Development Expert, OD CLICK; Mr. André Pierre Gentzsch - General Director of Ariyana Danang International Urban and Tourism Complex; Mr. Nguyen Lam An - Deputy General Director of Sun Group Entertainment and Resort, Director of Sun World Ba Na Hills Tourist Area,...

SeMBA in AI is implemented by FSB Institute of Management & Technology - where more than 10,000 students and alumni are holding management roles in domestic and foreign organizations. This is not only a place to study, but also an environment to connect resources, thinking and business development opportunities.

SeMBA in AI students join MBA Exchange 2025.

“80% of my classmates are leaders and business owners. Each person is a living lesson. Those connections not only help me grow but also open up many cooperation opportunities,” said Ms. Bach Thi Thuy Linh, Director of ENCI Group.

Currently, SeMBA in AI is enrolling students in Hanoi, Ho Chi Minh City, Da Nang and Can Tho with attractive scholarship programs for excellent candidates. Interested readers can find out more at the MBA program or hotline: 0932 939 981.

Source: https://dantri.com.vn/giao-duc/fpt-dao-tao-nha-quan-tri-thoi-ai-voi-chuong-trinh-mba-3-trong-1-20250628174218837.htm