The colorful picture of the international tourist market

Khanh Hoa tourism is in its most vibrant days. Besides domestic tourists, international tourists to the land of Agarwood continue to increase, the source of tourists is increasingly diverse… Never before has the picture of the international tourist market of Khanh Hoa tourism been as colorful and fresh as it is today.

International visitors increase

On the central streets of Nha Trang City such as Tran Phu, Hung Vuong, Nguyen Thien Thuat, Nguyen Thi Minh Khai... are always bustling with tourists, especially international tourists from Korea, China, Russia and Kazakhstan... Korean tourists often like to stroll around, explore the small corners of the city, stop by small cafes to sip a cup of coconut milk or Vietnamese iced milk coffee. Meanwhile, Russian and Kazakh tourists tend to choose the sun. Tourists from these countries spend most of their time sunbathing on the beach, swimming in the clear blue water or lying on deck chairs sipping a cool coconut.

Russian tourists fly from Vladivostok city (Russian Federation) to Khanh Hoa.

According to Mr. Cung Quynh Anh - Deputy Director of the Department of Culture, Sports and Tourism, in the first 5 months of 2025, Khanh Hoa welcomed more than 2.23 million international visitors, an increase of nearly 11.4% over the same period last year. Notably, with the reopening of direct flights from Russia to Cam Ranh, the Russian and Kazakhstan tourist markets have grown remarkably. In addition, the Korean tourist market has maintained stable growth. According to the report, in 5 months, Khanh Hoa welcomed more than 1 million Korean visitors, an increase of 4.1% over the same period; 121,000 Russian visitors, an increase of 192% over the same period; Kazakhstan visitors reached more than 52,650, an increase of 30%; Chinese visitors, although not growing as well as expected, still reached nearly 298,000. Besides the four major markets mentioned above, Khanh Hoa tourism picture is more diverse with tourists from countries: Western Europe, North America, Australia, Southeast Asia...

The increase in international visitors has breathed new life into Khanh Hoa's summer tourist season. At VinWonders Nha Trang, Nha Trang Tourist Wharf, Long Phu Tourist Wharf, in addition to Vietnamese visitors, there are many international visitors booking tours. Famous tourist attractions such as Po Nagar Tower, Long Son Pagoda, Nha Trang Cathedral, Oceanographic Museum, etc. are always bustling with tourists. At night, the city lights up with night markets, walking streets, seafood restaurants bustling with music and attractive aromas. "The bustling atmosphere from morning to night, from the beach to the city center, is a clear demonstration of the growing attraction of the coastal city in the eyes of domestic and international visitors," said Mr. Pham Minh Nhut - Chairman of Nha Trang - Khanh Hoa Tourism Association.

There is still room

The good growth of Khanh Hoa's international tourist market is in the context of Vietnam's increasingly high tourism position in the world. According to information from the Vietnam National Administration of Tourism, Google's market trend tracking tool shows that Vietnam is the only destination in Southeast Asia in the top 10 most searched destinations by tourists since the beginning of the year. In Agoda's "Summer Travel Trends from Europe to Asia" report, compiled based on accommodation search data in July and August 2025, Vietnam is listed in the top 5 Asian destinations searched by European tourists in the summer of 2025. Of which, France, England, Germany, Russia and Norway are the 5 countries with the highest number of travel searches to Vietnam. One of the destinations that international tourists often search for and choose is Nha Trang - Khanh Hoa.

Korean tourists walking around Nha Trang.

Mr. Nguyen Duc Tan - General Director of Anex Vietnam Trading and Tourism Company Limited said that Khanh Hoa is becoming a favorite destination for international tourists thanks to its diverse and attractive products; tourism infrastructure is increasingly invested in and developed synchronously, the expansion of direct flights connecting with major cities in the world... has created favorable conditions for tourists to access Khanh Hoa. In particular, the increasingly open visa and immigration policies are a bright spot in the eyes of international friends. This can be clearly seen through the growth of the Russian tourist market in recent times.

Khanh Hoa tourism is attracting international tourists, but to develop sustainably, it also needs to improve. Compared to many famous destinations in Thailand, Singapore, ... Nha Trang - Khanh Hoa still lacks night entertainment services, shopping, art shows, ... to keep visitors staying longer. In addition, the traffic infrastructure is not synchronous, often overloaded during peak season; tourism personnel (tour guides, hotel staff, restaurants ...) are limited, especially foreign language skills. Some destinations still have the situation of overcharging and soliciting customers to buy goods. According to Mr. Pham Ha - CEO of Lux Group, for tourism to break through, Khanh Hoa tourism needs a comprehensive strategy from enhancing experiences, developing products, promoting, improving infrastructure, protecting the environment to ensure sustainable development. Khanh Hoa also needs a strategy to attract visitors from Western Europe, North America, Australia, ... better. If done well, Khanh Hoa can completely rise to become a leading destination in Southeast Asia.

According to the report of the Department of Culture, Sports and Tourism, in the first 5 months of 2025, Khanh Hoa welcomed more than 4.6 million tourists, an increase of 19.3% over the same period in 2024. Of which, international visitors reached more than 2.23 million, an increase of nearly 11.4% and domestic visitors reached nearly 2.4 million, an increase of 28.5%. Total tourism revenue reached nearly 23,652 billion VND, an increase of 18.2% over the same period last year.

According to information from Cam Ranh International Airport, in June 2025, the airport will receive 32 international flights per day. Of which, 19 flights per day will be from South Korea to Cam Ranh, the rest will be flights from Russia, China, Kazakhstan, Thailand, Uzbekistan, etc.

THANH NGUYEN

Source: https://baokhanhhoa.vn/du-lich/202506/buc-tranh-da-sac-cua-thi-truong-khach-quoc-te-a4e4203/