Alisha Lehmann - 9 minutes and the fever goes beyond the pitch

Alisha Lehmann is redefining the concept of “football star” in her own way.

Despite only playing for 9 minutes since the start of the tournament, Alisha Lehmann is still the brightest name in the Swiss squad at the 2025 Women's Euro Finals. A strange paradox, but at the same time a testament to the phenomenon named Lehmann: where football, media and personal identity controversially intersect.

The "9-minute" star and his influence beyond his professional scope

At 26, Alisha Lehmann plays for Juventus and has played in many major tournaments for the Swiss national team. However, at the Euro 2016, she has been a substitute - playing less than 10 minutes. Instead, Sydney Schertenleib - a 17-year-old talent - is the real professional hope for Swiss women's football at the moment.

But despite her modest position on the court, Lehmann is her most prominent face off the court. With over 17 million followers on Instagram, she has become the female player with the largest fan base in the world , surpassing many veteran names such as Alexia Putellas and even Swiss legend Roger Federer.

What makes a substitute so attractive? The answer doesn't lie entirely in football.

Despite only playing for 9 minutes since the beginning of the tournament, Alisha Lehmann is still the brightest name in the Swiss squad at the 2025 Women's Euro Finals.

For a long time, Alisha Lehmann has been known not only for her performances on the field but also for her outstanding appearance, sexy fashion style and open lifestyle on social networks. Images of her wearing full makeup when playing on the field or posting sexy everyday moments always create a wave of controversy in the women's football community.

Some people think she is just “pretending”, that Lehmann is trading her expertise for fame. Many people even compare her to a social media star rather than a real athlete.

However, she herself is undaunted by criticism. “People don’t like me wearing makeup when I play football. But what’s the problem?”, she once replied frankly.

Lehmann is adamant that femininity does not mean weakness, and that appearance does not overshadow talent or professionalism. “I love football, and I also love expressing myself. Both can coexist,” she has stressed in many interviews.

The truth from both sides

From another perspective, Lehmann’s popularity could help women’s football spread more strongly to the public – especially young people. The fact that a female player can become a style, fashion and pop culture icon shows that women’s football is expanding its influence far beyond the pitch.

For a long time, Alisha Lehmann has been known not only for her performances on the field but also for her outstanding appearance, sexy fashion style and open lifestyle on social networks.

But on the contrary, if the professional role continues to fade, that image can easily become a double-edged sword - where reputation without ability can be counterproductive to the sport itself.

Alisha Lehmann, however, is a phenomenon that is hard to ignore. In a Euro where Switzerland are looking for a generational shift, she is not the tactical centrepiece – but the centre of attention.

And who knows, maybe at some point in the coming matches, she - with all the controversy and the halo - will create a turning point on the pitch, to prove that the media icon can still be a true sports hero.

Source: https://znews.vn/alisha-lehmann-9-phut-va-con-sot-vuot-khoi-san-co-post1569529.html