“1 journey, 3 destinations” - a breakthrough opportunity for Lam Dong tourism

After the merger, Lam Dong became the largest province in the country, and at the same time, owned two leading tourist centers, Da Lat and Mui Ne. With a diverse ecosystem from plateaus, mountains and forests to seas and islands, the new Lam Dong promises to form a "golden triangle" of high-class tourism.

LangBiang tourist area. Photo: N. Lan

Exploiting inter-regional potential

Last weekend, Mr. Nguyen Quang Lam's family ( Ho Chi Minh City) went to Da Lat for a vacation. He said: "Every year my family travels to this highland to enjoy the cool air.

Da Lat has recently become more vibrant, merging with two neighboring provinces to form the new, larger Lam Dong province, with a lot of tourism potential. When transportation is more convenient, my family will book a tour to explore from the forest to the sea as well as learn about the diverse culture of this land."

Lam Dong is fortunate to have a full range of unique landscapes and values: from plateaus, mountains, forests, seas, islands, plains to volcanoes, caves, waterfalls, along with rich indigenous culture and international heritages.

Da Lat (formerly) alone welcomed more than 6 million visitors each year, is an ASEAN clean tourism city, a UNESCO creative city in the field of music and is the leading Flower Festival destination in Asia. The West of Lam Dong is a pristine land, associated with the cultural space of the M'nong, Ma, Ede plateaus...

Here, the Dak Nong UNESCO Global Geopark, the Dray Sap waterfall complex, Ea Sno lake, Nam Nung and Ta Dung ecological areas, and dozens of unique intangible cultural heritages converge. This is a "treasure" of ecotourism, geological tourism, community tourism, and highland-specific experiential tourism.

In addition, in the southeastern coastal area of ​​the province, where there is a 192 km long coastline with a "resort paradise", "resort capital", Mui Ne National Tourist Area famous for its "blue sea - white sand - golden sunshine", Phu Quy special zone... All converge to create unique tourism products that are rare in any province.

To maximize the potential of Lam Dong province, experts recommend that the province establish a “New Development Vision” with the position of a new tourism growth pole at the national level. The province focuses on developing tourism product groups that are suitable for new market trends, such as: health care tourism, healing tourism, experiential tourism and green tourism.

Architect Tran Duc Loc - Vice President of Lam Dong Province's Architectural Planning Association once told the press: "Previously, each province had its own strategy and direction. Now, coming together under one roof, we are not only redrawing the map, but also "redrawing the development mindset" for a large geographical area from the merging of 3 old provinces.

The new Lam Dong geography stretches from the 1,600 m plateau down to Phu Quy beach, from the Ta Dung primeval forest to the “paradise” Mui Ne. Place names, climate, population, products… nothing is the same. That means we have a new entity with a special structure: A “miniature Vietnam” in the heart of the expanded Central Highlands.

1 journey 3 destinations

After merging 3 provinces, in July alone, Lam Dong province welcomed 2 million visitors, an increase of 6.4%, accumulated in 7 months of 2025, reaching nearly 14.2 million visitors (up 18.1%), international visitors alone increased impressively by 49.1%.

The Provincial People's Committee has set a target of attracting over 18.6 million registered tourists by 2025. By combining sea tourism, highland tourism and eco-tourism, Lam Dong will become a comprehensive tourism destination with strong competitiveness not only in the domestic market but also internationally.

More good news for the tourism industry, as the Government has just issued Resolution No. 229/NQ-CP on visa exemption under the tourism stimulus program for citizens of 12 countries from August 15, 2025 to August 14, 2028.

This new policy opens up many opportunities for Lam Dong province in particular and Vietnam in general to attract diverse international tourist markets, contributing to the development of different tourist segments.

Night cuisine at resorts in Mui Ne national tourist area. Photo: N. Lan

Accordingly, visa exemption will be granted to citizens of 12 countries: Belgium, Bulgaria, Croatia, Czech Republic, Hungary, Netherlands, Poland, Romania, Slovenia and Switzerland... With this policy, Lam Dong has all the elements to become a unique tourism growth pole, capable of international competition, if it reorganizes products, infrastructure, communications and most importantly, builds a common tourism brand.

“With a diverse ecosystem, the province needs to soon form closed tours “1 journey 3 destinations”, from the sea to the forest, from waterfalls to flowers and especially the journey to explore the 141 km long border with forests, waterfalls and streams. Not only connecting within the province, it is necessary to expand inter-regional and international tours, effectively utilizing existing flights”, Chairman of the Provincial People's Committee Ho Van Muoi emphasized at a working session with the Department of Culture, Sports and Tourism.

With the theme "Lam Dong - Converging the quintessence, connecting emotions", the highlight in September 2025, the Department of Culture, Sports and Tourism of the province will organize the program "Month of experiencing tourist destinations of Lam Dong province in 2025".

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From identifying potential and advantages, it is necessary to find the right path to
Building and developing tourism brand with 3 main pillars: Lam Dong thousand
flowers, Lam Dong blue sea, Lam Dong great forest. This is a long-term strategy to take advantage of
take advantage of the climate, resources, and indigenous culture of the merged land.

Comrade Ho Van Muoi - Chairman of Lam Dong Provincial People's Committee emphasized at the working session with the Department of Culture, Sports and Tourism.

Accordingly, the province will organize a series of cultural, sports and tourism activities in the province to promote the image and brand of the destination; position and enhance the Lam Dong tourism brand to domestic and international friends.

From there, promote linkage, cooperation, stimulus, and development of new tourism products associated with preserving and promoting local cultural identity. With many attractive activities along with promotional and stimulus programs, Lam Dong tourism promises to make a strong breakthrough in the last months of the year, worthy of being one of the key pillars, contributing to the socio-economic development of the province.

Source: https://baolamdong.vn/1-hanh-trinh-3-diem-den-co-hoi-but-pha-cho-du-lich-lam-dong-389301.html