Trung Nguyen E-Coffee continues to grow strongly in the US

Following its mark in California, USA in February 2025, on June 7, 2025, Trung Nguyen E-Coffee officially opened a new franchise store in Texas, expanding the brand's increasingly strong presence in the world's number 1 market, continuing to spread Vietnamese coffee culture globally.

Trung Nguyen E-Coffee continues to grow strongly in the US.

The event continues to affirm the appeal of the Trung Nguyen E-Coffee model and the Trung Nguyen Legend Group's chain of stores in the journey to conquer the world's leading markets: America, China, Australia, Japan, Korea, Dubai, France and countries in Southeast Asia, Asia, Europe, ...

Trung Nguyen E-Coffee continuously conquers the US market

The Trung Nguyen E-Coffee store in Carrollton, Texas is the 6th franchise space of Trung Nguyen Legend Group in this key international market.

Located at 2225 Old Denton Road, Carrollton, Trung Nguyen E-Coffee is centrally located in the Dallas-Fort Worth area of ​​Texas, the most populous and dynamic economic region in the United States. This is where many shopping centers, restaurants, supermarkets and famous culinary cultural experience destinations are concentrated. The presence of the Trung Nguyen E-Coffee model here continues to help the brand reach a large community of local international visitors, strongly spreading Vietnamese coffee culture in the US. As CNN commented, "Trung Nguyen E-Coffee represents part of the strategic vision of Trung Nguyen Legend Group to elevate the culture of enjoying Vietnamese coffee" globally.

Trung Nguyen E-Coffee space in Carrollton, Texas, USA attracted many international coffee lovers to experience Vietnamese coffee and coffee culture on its opening day.

Trung Nguyen E-Coffee - Carrollton, Texas space creates a strong attraction for American coffee lovers with its outstanding design, retail product system, diverse F&B menu converging the quintessence of three world coffee cultures Ottoman - Roman - Zen, a miniature coffee world with professional and specialized characteristics of Trung Nguyen Legend.

From the soft-opening days to the grand opening, many local customers have come to experience and enjoy cups of filter coffee, iced milk coffee with rich Vietnamese flavor, or creative drinks combining coffee and Vietnamese agricultural products such as egg coffee, coconut coffee, banana coffee, etc.

Many comments and shares about Trung Nguyen E-Coffee space in Carrollton, Texas were spread on international social networking platforms such as: "Strong coffee flavor", "the shop is always crowded, an interesting experience of Vietnamese coffee in the US!", "If you love to explore the flavor and culture of Vietnamese coffee, the filter coffee at Trung Nguyen E-Coffee is an experience not to be missed".

International customers are impressed with the strong flavor of the excellent energy coffee and the special experiences of Vietnamese coffee culture in the Trung Nguyen E-Coffee space in the US.

In the last 6 months of 2025, Trung Nguyen E-Coffee will open 3 new stores in Texas, USA, contributing to the implementation of Trung Nguyen Legend's plan of 100 stores in this world's leading market. This is also an opportunity for Trung Nguyen E-Coffee to make its mark, moving towards replicating the model in China, Australia, Canada, India, Korea, Dubai, France and many Asian - European countries towards 3,000 stores worldwide.

Currently, Trung Nguyen E-Coffee has more than 800 stores in operation, with 1,000 signed franchise contracts, with a new opening rate of up to 30 stores per month. With its own special imprints, flexible and effective business model "inspiring successful startups" (according to CNN), at the end of April 2025, Trung Nguyen E-Coffee was honored as "Top 5 Strong ASEAN Brands 2025" and was recognized by the International Appraisal Council as one of the few Vietnamese brands that converge all the factors of "quality - standards - sustainability - inspiration".

Trung Nguyen Legend promotes presence, "bringing Vietnamese coffee culture to the world"

With the strong development plan of the Trung Nguyen E-Coffee model, Trung Nguyen Legend continuously promotes the presence of the Trung Nguyen Legend space system, Trung Nguyen Legend Coffee World in Vietnam and key international markets such as the US, China, Australia, Canada, Japan, Korea, Dubai, France, Southeast Asia, Asia and Europe...

In the last 6 months of 2025, Trung Nguyen Legend plans to open hundreds of new stores in Vietnam and nearly 15 new stores abroad, focusing on beautiful locations, the centers of major cities and tourist cities of each country.

Miss Bao Ngoc and Miss Thien An love to enjoy coffee in the space of Trung Nguyen Legend Coffee World (No. 7 Nguyen Van Chiem, District 1, Ho Chi Minh City)

Notably, Trung Nguyen Legend will be present at Terminal T3 of Tan Son Nhat Airport (HCMC), continuing to increase the number of stores in states with young, large populations and cultural diversity, possessing coffee-loving communities in two key markets, the US and China.

At the same time, Trung Nguyen Legend is promoting the launch of the first spaces of the Trung Nguyen E-Coffee model and Trung Nguyen Legend Coffee World in new potential, high-end markets such as Australia - where consumers have sophisticated taste and high demands for quality products, and Canada - a country with high coffee consumption, loving to experience unique and new coffee culture.

Trung Nguyen Legend chain of stores continuously expands in the US, China and globally, bringing excellent cups of coffee and unique Vietnamese coffee culture experiences to international customers.

Along with the accelerated expansion of Trung Nguyen Legend coffee shop system, more than 300 coffee product lines of Trung Nguyen Legend recorded impressive growth in more than 100 countries and territories.

In particular, Trung Nguyen Legend Group's G7 coffee continues to affirm its position as a global Vietnamese coffee brand, strongly loved by the consumer community and highly appreciated by international media. In China, G7 coffee was honored as "The No. 1 imported instant coffee brand in terms of sales in China" (March 2025) according to certification by independent testing organizations. In an article in the prestigious technology magazine WIRED (USA), reporter Jaina Gray gave special praise to the "rich, different" G7 3in1 coffee flavor that conquers the demanding taste of international consumers. Magazine reporter Jaina Gray commented: "Trung Nguyen's G7 3in1 is a true dream... There is a chestnut flavor that I have never found in any other instant coffee, a rich, delicious, and different flavor!"

In 2025, Trung Nguyen Legend officially launched new products such as coffee enjoyment sets for families inspired by Zen coffee civilization, Trung Nguyen Legend Gold freeze-dried instant coffee and global brand promotion activities, striving to enhance the brand value and Vietnamese coffee culture, "so that one day when talking about coffee, the world will think of Vietnam".

Currently, the Trung Nguyen Legend space system has more than 1,000 spaces and stores under the three brands Trung Nguyen Legend, Trung Nguyen E-Coffee and Trung Nguyen Legend Coffee World across Vietnam and internationally. Trung Nguyen Legend is striving to implement the plan to develop 100 stores in the US, 1,000 stores in China and replicate the model in Australia, Canada, and countries such as Japan, Korea, Dubai, France, Southeast Asia, Asia and Europe, ... contributing to bringing coffee and coffee philosophy from Vietnam to the world.

In the last 6 months of 2025, Trung Nguyen Legend chain of stores plans to open hundreds of new stores in Vietnam and nearly 15 new stores in leading international markets. Of which, opening 05 more Trung Nguyen E-Coffee stores, Coffee World spaces in the states of Texas, Oregon, Philadelphia in the US; continuing to implement the goal of developing nearly 130 stores in the center of major cities in China and officially launching the first Trung Nguyen Legend Coffee World and Trung Nguyen E-Coffee spaces in Melbourne (Australia), Canada, ...

Source: https://baoquocte.vn/trung-nguyen-e-coffee-tiep-tuc-phat-trien-manh-me-tai-my-317181.html