Honoring 160 regional specialties at the 2025 Vietnamese Specialty Pride Festival

On the morning of August 21, at GO! Thang Long supermarket (Yen Hoa ward, Hanoi), the 2025 Vietnamese Specialty Pride Festival officially opened.

Opening ceremony of the 2025 Vietnamese Specialty Pride Festival. Photo: Nguyen Hanh

The festival is held to promote and honor 160 regional specialty products, bringing consumers interesting shopping experiences. The event is organized by Central Retail Group.

Mr. Jose Mestre - Commercial Director of Fresh Food Industry of Central Retail Vietnam Group said that the signing of cooperation and launching of new products on this occasion is the result of Central Retail Vietnam and GO! supermarket chain in accompanying Vietnam's agricultural sector through the "Farm to fork" program.

Vietnamese agricultural products meet high quality standards. Photo: Nguyen Hanh

At the opening ceremony of the event, a strategic cooperation signing ceremony took place between Central Retail and 6 agricultural and food suppliers to launch the private label product line GO! Viet Farm.

In addition, Central Retail Vietnam also officially launched 3 private label product groups, including: Collection - a special fashion collection bearing the proud mark of "Independence - Freedom - Happiness"; GO! Viet Farm - fresh, safe and high-quality Vietnamese agricultural products and Viet Gems - regional specialty products, certified with OCOP from 3 stars or higher.

Central Retail Vietnam also launched 3 more community livelihood projects in 2025, including: Da Bac Project (Hoa Binh), Tan Hoa Thanh Project (Tien Giang) and Dai Minh Project ( Yen Bai ). These community livelihood projects will contribute to improving the lives of hundreds of farming households in disadvantaged areas.

Immediately after the opening ceremony, the 2025 Vietnamese Specialty Pride Festival will take place simultaneously at GO!, Tops Market, go! supermarkets nationwide until September 10. Among the 160 regional specialties and OCOP products, many typical products include Mo village tofu (Hanoi), Moc Chau crispy persimmons (Son La), milk oysters (Quang Ninh), clean fish from Da River (Phu Tho)...

Source: https://hanoimoi.vn/ton-vinh-160-dac-san-vung-mien-tai-le-hoi-tu-hao-dac-san-viet-2025-713463.html