TikTok invests heavily in the UK market

On June 9, Chinese short video sharing social network TikTok announced that it will increase its investment in the UK market, opening a new office and creating more jobs.

The move will create more than 500 new jobs, bringing TikTok's total UK workforce to 3,000 this year.

Additionally, TikTok revealed it is investing in a new office in London, which is expected to open next year.

The new headquarters will dwarf the current office, bringing the group's total investment in UK infrastructure to around £140 million (around $190 million).

The announcement comes to coincide with the start of London Tech Week, where UK Prime Minister Keir Starmer plans to meet with chief executives from some of the industry's biggest companies.

With more than 30 million monthly users, equivalent to nearly half the UK's population, TikTok rates the UK as "the platform's largest user base in Europe."

However, the Chinese social media giant has been in the crosshairs of many Western governments due to concerns about personal data protection.

On these concerns, TikTok UK Head Adam Presser, who is also TikTok's Global Head of Operations, Trust and Safety, stressed that what drives the company's growth is its "deep commitment to safety and creating an exciting digital space that sustainably supports creators, entrepreneurs and the broader economy."

(Vietnam+)

Source: https://www.vietnamplus.vn/tiktok-manh-tay-dau-tu-vao-thi-truong-anh-post1043426.vnp