Temu stops paying rewards to attract participants, stops promotions over 50% in Vietnam

ANTD.VN - The Department of E-commerce and Digital Economy (DT&KTS, Ministry of Industry and Trade ) provides more information about State management activities for the Temu e-commerce platform in Vietnam.

Temu complies with the regulations of e-commerce law in Vietnam.

According to the Department of E-commerce and Digital Economy, in performing the state management of e-commerce, the Department has proactively contacted and worked with Elementary Innovation Pte. Ltd, the owner of the Temu platform, to request compliance with the provisions of the law on e-commerce in Vietnam (hereinafter referred to as Elementary Innovation Pte. Ltd) as prescribed in Decree No. 52/2013/ND-CP (amended and supplemented by Decree No. 85/2021/ND-CP) on e-commerce.

Elementary Innovation Pte. Ltd has implemented a number of measures as required by the Department of E-commerce and Digital Economy - Ministry of Industry and Trade.

Specifically, temporarily suspending the provision of e-commerce services in Vietnam (not using Vietnamese when providing services on the website Temu.com and the Temu mobile application). The international versions of English, French, and Chinese of Temu are not subject to Vietnam's e-commerce regulations.

Temu also submitted an application for registration of e-commerce service provision activities through the e-commerce management portal (online.gov.vn), the Department of E-commerce and Digital Economy is in the process of reviewing according to regulations.

The management agency also required Temu to warn consumers that it is in the process of registering to provide e-commerce services with the Ministry of Industry and Trade. This warning is to let consumers know that this is a website and application that has not been licensed by the Ministry of Industry and Trade and that they need to be careful when making transactions.

In particular, Temu removes promotional programs that do not comply with the provisions of the law on trade promotion under Vietnamese law. All products and goods with promotions of over 50% are removed according to the provisions of Decree No. 81/2018/ND-CP dated May 22, 2018 of the Government detailing the Commercial Law on trade promotion activities and other relevant laws;

Eliminate programs and models that call on users to participate in business to enjoy various bonuses and commissions in the Vietnamese market.

Previously, Temu has implemented an affiliate marketing program with a discount of up to 30%. This is considered an unprecedented policy in the Vietnamese market.

When clicking on the link in the article to install the Temu application, users will receive 50,000 VND in their shopping account. If they share their account registration link and someone uses that link to register, they will receive another 150,000 VND. The bonus amount can be much higher if they invite a user with a Tiktok or YouTube channel with a large number of followers.

In addition, users can also introduce products for sale on the platform and receive a commission sharing from the seller's revenue, up to 30%.

The Ministry of Industry and Trade has also recommended that consumers absolutely do not conduct transactions with unregistered cross-border e-commerce platforms to ensure their legitimate rights and interests.

In case of paying for an order on the Vietnamese version of Temu but not receiving the goods, consumers can cancel the order and request a refund for the previously placed order.

Source: https://www.anninhthudo.vn/temu-ngung-tra-thuong-de-loi-keo-nguoi-tham-gia-ngung-khuyen-mai-tren-50-tai-viet-nam-post597504.antd