Diversify products, enhance Khanh Hoa tourism

After the merger, Khanh Hoa province's space has been expanded, and tourism infrastructure and products have become more diverse and abundant. Khanh Hoa tourism industry is aiming for a strong breakthrough, becoming a key economic sector of the locality.

Impressive numbers

In the first 6 months of the year, tourism activities in the province were very vibrant, especially in Nha Trang, Cam Lam, Vinh Hy, Ninh Chu..., with strong growth indicators. According to the Department of Culture, Sports and Tourism (VH-TT-DL), in 6 months, Khanh Hoa welcomed more than 8.5 million visitors, an increase of 19.5% over the same period last year. Of which, nearly 2.8 million international visitors chose Khanh Hoa as a destination, an increase of 15.5% over the same period. The number of more than 5.7 million domestic visitors with an increase of 21.5% also shows the attraction of Khanh Hoa tourism. The high number of visitors has brought the total revenue from tourists to an estimated over 34,000 billion VND, an increase of 20.2% over the same period last year.

Tourists take check-in photos when visiting Hon Ba.

After the merger, Khanh Hoa became a locality rich in tourism resources. The province owns beautiful bays such as: Van Phong, Nha Trang, Cam Ranh, Vinh Hy; Cham towers and intangible cultural heritage of the Cham and Raglai people; Nui Chua - Phuoc Binh National Park, Hon Ba Nature Reserve... and many other cultural and tourism resources. At the same time, Khanh Hoa has strengths in infrastructure for tourism development such as airports, seaports, convenient road and railway traffic, and a very large accommodation system. According to statistics from the Department of Culture, Sports and Tourism, currently, the whole province has 1,441 tourist accommodation establishments with more than 70,500 rooms. Of which, 111 establishments are recognized as 3 - 5 stars with 28,296 rooms, accounting for more than 40% of the total number of rooms in the province...

Strategic steps are needed

According to Mr. Cung Quynh Anh - Deputy Director of the Department of Culture, Sports and Tourism, in 2025, Khanh Hoa tourism industry aims to welcome about 15.7 million overnight guests, including 5.7 million international visitors; total tourism revenue is about 66,442 billion VND. To achieve this goal, in addition to beach resort tourism, in the coming time, Khanh Hoa tourism industry will promote the exploitation of Cham culture discovery tours, sea sports tourism, mountain and forest ecology, agricultural tourism in the southern region of the province. In the long term, the industry will reposition the tourism development space, improve products and services, promote communication and promotion, expand the international tourist market... to develop tourism quickly and sustainably.

Tourists shopping at Nha Trang night market.

Many tourism experts also highly appreciate the opportunities for tourism in Khanh Hoa after the merger. Previously, Khanh Hoa was a major tourist center but not strong in cultural tourism. The evidence is that in the Vietnam Provincial Tourism Development Index 2024 report, Khanh Hoa's Cultural Resources Index ranked lowest among the 30 provinces and cities (before the merger) included in the assessment. But now, with the expansion to the south, Khanh Hoa has become a locality very rich in cultural resources, especially Cham and Raglai culture. “Khanh Hoa Department of Culture, Sports and Tourism needs to promote Cham cultural values, build and exploit cultural tourism products. At the same time, the tourism industry needs to have a direction to invest in and exploit high-end sea tourism products such as cruise tours, sailing boats along the routes of Van Phong - Nha Trang, Nha Trang - Vinh Hy, Van Phong - Vinh Hy, or further away Nha Trang - Con Dao…”, Mr. Dang Bao Hieu - Chairman of the Board of Directors of Focus Travel Group shared.

Tourists experience kitesurfing at My Hoa beach, Vinh Hai commune. Photo: Thai Huy

To promote tourism development after the merger, the Provincial People's Committee recently issued a document directing the Department of Culture, Sports and Tourism to urgently develop and complete a detailed action plan for the last 6 months of 2025. In particular, Comrade Nguyen Long Bien - Member of the Provincial Party Standing Committee, Vice Chairman of the Provincial People's Committee requested that the Department of Culture, Sports and Tourism pay special attention to improving the scale and quality of key events such as: Cham Ethnic Cultural Festival on the occasion of Kate Festival, International Kite Surfing Competition... Other cultural, sports and tourism activities also need to be innovated and created to attract a large number of people and tourists. The Department of Culture, Sports and Tourism needs to review and assess the current status of tourism development in the province, thereby proposing breakthrough solutions to turn tourism into a spearhead economic sector, focusing on attracting investment, developing typical tourism products, expanding the market, improving service quality and human resources.

Recently, the Provincial Party Committee issued a Resolution on double-digit economic growth for the period 2025 - 2030, in which tourism - services are identified as one of the four pillars of economic development. The Resolution aims to turn tourism into a spearhead economic sector, creating momentum to promote other economic pillars to develop together, making important contributions to economic growth, budget revenue, job creation and improving people's lives. By 2030, the total number of visitors will reach 20.5 million, including 10.5 million international visitors; there will be 100,000 tourist accommodation rooms, of which about 75% will meet 3-5 star standards; creating jobs for over 300,000 direct and indirect workers in the tourism industry; contributing 15% to GRDP; contributing 20% to budget revenue.

XUAN THANH

Source: https://baokhanhhoa.vn/du-lich/202507/da-dang-hoa-san-pham-nang-tam-du-lich-khanh-hoa-a234e07/