On June 18, 2025, SHB officially introduced the new generation digital banking application - SHB SAHA, a comprehensive upgrade compared to SHB Mobile. With advanced technology, friendly interface, and a series of smart utilities, SHB SAHA will bring a completely new, faster, smoother financial experience. This is a breakthrough in SHB's digital transformation strategy, aiming for a limitless bank, serving the maximum financial needs anytime, anywhere for users in the 4.0 era.
The name SAHA is an abbreviation of “Saigon – Hanoi ” – two symbolic cities in the official name of SHB. Behind it is the desire to connect with customers in each service and solution, bringing PEACE OF MIND in each financial transaction.
With the motto of “Customer and market-centric” and a deep understanding of users, SHB SAHA is designed to be minimalistic but modern, lively, with the brand’s signature orange color, combined with smooth movements to create a youthful, trendy digital journey that keeps up with future banking trends. Every touch and swipe is optimized to make users feel like they are using a smart, flexible and inspiring social network.
With SHB SAHA in hand, customers will experience a smart Omni Channel banking platform with a series of complete digital services, meeting all basic daily financial needs without having to go to the counter. With just a few touches after successful registration, users can easily transfer money, receive money, make savings deposits, pay utility bills, top up road fees... even open an international card, borrow overdraft online 24/7 or invest for profit, insurance. All are fast, convenient and completely free no matter where you are, from bustling cities to peaceful countryside.
In addition to maintaining the international standards of digital banking that have been applied before, SHB also continuously invests in upgrading its technology infrastructure, especially in the transaction processing system, to bring a fast and stable payment experience to users. Operations such as scanning QR codes or transferring money are performed almost instantly, ensuring seamlessness, accuracy and smoothness in all situations. This is a testament to SHB's commitment to accompanying customers on the digitalization journey, always focusing on user experience.
SHB representative said that SHB SAHA was born to meet the practical needs of the young generation of customers - those who value speed, convenience and friendliness in digital experiences. The application is positioned as a smart financial platform, not only serving daily spending needs but also accompanying customers in long-term financial decisions.
“This is a strategic step in SHB's digital transformation roadmap, demonstrating its commitment to innovation, enhancing user experience and aiming to become the most favorite digital bank, top 1 in efficiency by 2028,” emphasized a SHB representative.
Attractive promotion program
Also on this launch occasion, SHB brings the online game (Gamification) "SAHA Alliance" right on the SHB SAHA application for all individual customers with a series of valuable rewards. Just by performing transactions such as opening an account, opening a card, borrowing capital, overdrafting, saving, online transactions, maintaining an average balance or simply logging into the application every day, players will be added to the number of participations and have the opportunity to "bring home" many great gifts such as: 2 iPhone 16 Pro Max, 120,000 cash prizes, 8 domestic and international travel vouchers, 20,000 vouchers, more than 35,000 SHB Rewards points with a total prize value of more than 3 billion VND.
In particular, the first 5 people to collect all 12 Spirit Beasts will share the "huge" prize worth 300 million VND (equivalent to 60 million VND/person). If the program ends without enough 5 people collecting 12 Spirit Beasts, the entire prize will still be divided equally among those who complete the lucky collection. The Spirit Beasts are not only companion symbols, but also "digital warriors" ready to fight alongside players on their financial journey, protecting and empowering you to confidently conquer all goals from the smallest to the largest.
Along with Gamification, customers also enjoy other incentives and promotions that SHB is implementing on the SHB SAHA application such as: Giving E-voucher for 30,000 VND discount on phone top-up when successfully opening EKYC; 20,000 VND discount on phone top-up transactions on 3 golden days every month; refund for debit/credit cardholders when spending online...
The official launch of SHB SAHA is part of SHB's strategic move to realize the Bank of The Future model. This is a model that fully integrates modern, leading technology platforms such as AI, Big Data, Machine Learning... into all processes, solutions, services, and products. The model is expected to comprehensively change SHB's competitiveness and customer service capacity and bring important results in 2025 and 2026 including: advanced digital services, digitizing the customer journey, improving customer experience, increasing automation, increasing efficiency based on data engineering, modernizing core banking... enhancing the stability and scalability of technology infrastructure, while promoting the capacity to develop advanced products and service solutions.
With the vision of Bank of The Future, SHB aims to become the TOP 1 Bank in terms of efficiency; the most favorite Digital Bank; the best Retail Bank and the TOP Bank providing capital, financial products and services to strategic private and public enterprise customers, with a supply chain, value chain, ecosystem, and green development. By 2035, SHB will become a modern retail bank, a green bank, a digital bank in the TOP of the region.
Customers can start experiencing the new generation of digital banking by searching for the keyword “SHB SAHA” on the App Store (iOS) or Google Play (Android) to download and install.
For more information, please visit: https://www.shb.com.vn/ , contact 24/7 Customer Service Center: *6688 or SHB branches and transaction offices nationwide./.
Source: https://baodaknong.vn/shb-ra-mat-ung-dung-ngan-hang-so-the-he-moi-shb-saha-an-tam-trong-moi-giao-dich-255916.html
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