Developing press and media products to serve Gen Z readers

- On the afternoon of June 19, within the framework of the National Press Forum 2025, a discussion session on “Conquering Gen Z readers: Decoding the formula for success” took place. Attending the discussion session were representatives of leaders of press agencies, students, and a large number of Gen Z readers.

Leaders of the People's Army Newspaper presented a paper at the forum.

Gen Z, born between 1996 and 2012, is a generation that grew up in a digital environment, with the internet and smartphones, associated with the birth of a series of social networks. This is a typical group that consumes fast news, spends a lot of time on social networking platforms, and prefers short, creative, and highly entertaining videos .

Participating in the forum, delegates, students, and readers of Gen Z generation listened to presentations focusing on the following contents: "Combining technology and creative ideas to attract young readers"; "Developing press and media products suitable for the needs and tastes of Gen Z readers, especially young readers in the military environment"; "Strategy for developing digital content to serve young readers of Thanh Nien Newspaper"; "Multimedia training aimed at serving young and dynamic readers".

The speakers affirmed the importance of Gen Z to modern journalism, this generation will soon become the public group that plays a decisive role in choosing and receiving news.

Many young people participate in the forum.

The audience at the forum also participated in exchanges and discussions on identifying young readers as well as their needs, tastes, and trends in accessing press and media products; Awareness of all levels, management agencies, and leaders of press agencies on building and developing press and media products to serve Gen Z readers; Training and fostering a team of reporters and editors on youth life; Strategies for developing digital content to serve young readers...

The forum is an opportunity for press agencies, journalists and media workers to strongly innovate in terms of content, form and expression to retain the dynamic, tech-savvy young Gen Z readership group with the ability to quickly filter information in the digital age.

Source: https://baotuyenquang.com.vn/phat-trien-cac-san-pham-bao-chi-truyen-thong-phuc-vu-ban-doc-gen-z-213711.html