MyVIB honored as 'Most Breakthrough AI Application in Digital Banking by 2025'

MyVIB digital banking application of International Bank was honored by International Finance Awards with the award "Most Breakthrough AI Application in Digital Banking in 2025"

This award recognizes VIB 's efforts in applying technology and affirms its leading position in integrating new generation artificial intelligence into the digital financial ecosystem, bringing smart, seamless and personalized experiences to users.

Customer-centricity - leading transformation with Gen AI

The award "Most Innovative AI Application in Digital Banking by 2025" from the International Finance Awards is a testament to VIB's customer-centric vision. This is the result of serious investment in core technology, big data, cloud infrastructure and especially generative AI.

In a context where users increasingly expect convenience, intelligence and initiative, MyVIB has emerged as a pioneering digital financial platform - personalized, friendly and trustworthy.

"This is not just a technology award, but a clear demonstration of VIB's commitment: Always putting customers at the center, so that every financial experience becomes personalized, effective and inspiring" - VIB representative shared.

At the heart of this technological innovation journey is the fact that VIB is the first bank in Vietnam to equip its millions of customers with the 24/7 virtual assistant ViePro, providing accurate and immediate responses in Vietnamese on a variety of topics about the bank's products and services, built on the world's leading cloud computing service Amazon Web Services (AWS).

Using the Claude 3 Haiku application on Amazon Bedrock, VIB can customize its AWS-hosted data to create applications tailored to its business needs, such as personalized financial services. At the same time, VIB can use Amazon SageMaker — a fully managed machine learning service — to improve operational efficiency and provide personalized recommendations, such as spending limits and incentive programs for each customer.

These are the foundations for VIB to continue developing ViePro into a smart financial advisor, supporting customers to manage their personal finances more effectively with services such as calculating borrowing capacity and managing spending based on customer profiles.

Breakthrough AI Application - MyVIB is a companion

MyVIB is not simply a mobile banking application, but has become a personalized digital financial ecosystem - where all financial needs are met and accompanied by the behavior of each customer. This is the result of a methodical technology strategy that VIB has consistently pursued over the years. The bank is one of the first organizations in Vietnam to deploy comprehensive cloud computing, exploit big data and develop artificial intelligence models to serve the personalized customer experience.

Based on that modern technology platform, MyVIB offers a series of smart features to help users proactively manage their finances more effectively every day. From intuitive financial reports to help grasp cash flow, to the ability to transfer money - pay super fast 24/7 absolutely safe, every operation is optimized to be smooth and seamless. MyVIB also stands out with utilities such as voice transaction notifications, automatic reminders of payments, and the ability to flexibly support many modern payment methods.

MyVIB integrates a series of essential financial and consumer services such as investment, insurance, tuition payment, flight booking, hotel, movie ticket, securities, etc., helping users proactively handle all needs in just one application. In particular, MyVIB is also where users can experience the Super Profit Account - a daily profit product with a yield of up to 4.3%/year for idle cash flow. The entire process of managing, tracking income or making transactions is guaranteed to be safe and transparent, with just a few steps right on the application.

MyVIB also designs a more personalized experience, users can freely customize the application interface, set spending limits, arrange features according to their needs and usage habits. Each experience is not only convenient but also demonstrates understanding, where the bank not only serves, but accompanies customers on every financial step.

From now until the end of July 2025, MyVIB users will also have the opportunity to receive an iPhone 16 Pro Max when paying bills from two different services each month (such as electricity, water, wifi). This is part of a series of incentives linked to daily financial behavior, aiming to spread beneficial spending habits and smart use of digital banking.

"When banks touch the deepest needs in each person's financial life, each transaction becomes not only easy but also trustworthy and meaningful. That is the journey that MyVIB steadfastly pursues" - VIB representative shared.

The award "Most Innovative AI Application in Digital Banking 2025" by International Finance Awards is not only an honor for technology, but also an affirmation of VIB's aspiration to build a digital bank that accompanies Vietnamese people, where every minute of the financial journey becomes smarter, easier and closer thanks to AI. With MyVIB and ViePro, banking is not only in your hands, but also understands you.

Experience the most innovative AI-based digital bank in 2025 here

Ha An

Source: https://vtcnews.vn/myvib-duoc-vinh-danh-la-ung-dung-ai-dot-pha-nhat-trong-ngan-hang-so-nam-2025-ar950913.html