MSB brings to the 80th National Day Exhibition a set of solutions for business households

(Dan Tri) - Vietnam Maritime Commercial Joint Stock Bank (MSB) participated in the Exhibition "80 Years of Independence - Freedom - Happiness Journey" with the Vietnamese banking industry, clearly demonstrating its pioneering role and spirit of striving to reach new heights in the digital transformation journey.

The event, which took place from August 28 to September 2, was an opportunity for domestic enterprises and financial institutions to demonstrate their pioneering role, accompanying people and businesses on the path of socio -economic development, especially in the context of extensive digital transformation.

More than just digital transformation, MSB is demonstrating the image of a modern bank accompanying and serving customers through a series of comprehensive digitalization projects. From upgrading the digital ecosystem, modernizing technology infrastructure, to developing personalized financial products... all demonstrate MSB's determination in the journey of comprehensive and sustainable transformation.

Notably, the investment of more than 4.3 million USD in the Martech platform is a strategic move to personalize each experience and connect more deeply with each customer. This system integrates leading technologies such as CDP, CMP and CXM, allowing the collection and analysis of multi-channel data and the implementation of marketing automation campaigns to provide a seamless, personalized and connected customer experience.

The spirit of constant innovation and expansion has helped MSB successfully develop a digital ecosystem, persistently accompanying hundreds of thousands of business household customers and aiming to serve 5 million business households nationwide - an important force in the economy.

Mr. Nguyen Phi Hung - Deputy General Director of MSB - presented the solution to Governor of the State Bank of Vietnam Nguyen Thi Hong.

At the event, MSB introduced a comprehensive solution package for business households, including 4 main solution packages: MSB Chatbanking - an online banking channel right on the Zalo platform; Revenue and expenditure management solution package (MSB Merchant all-in-one) integrated with electronic invoice issuance, helping business households build a solid and sustainable business foundation; Continuous profit - Smart financial solution to optimize capital, helping idle money to be invested effectively, generating high profits and Solution package designed specifically for each business household, in coordination with a team of tax experts and software partners, helping business households confidently transform their business model to become official enterprises. These solutions are developed by MSB corresponding to the 4 customer journeys including starting up, accelerating, breaking through and reaching out.

Mr. Dao Minh Tu (left cover) - Permanent Deputy Governor of the State Bank of Vietnam - visits MSB booth

Customers experience products and receive gifts at MSB booth

Through this solution set, MSB hopes to contribute to improving financial management capacity, promoting the development and integration of Business Households into the digital economy, creating new momentum for the country's economic development in the next period.

“MSB’s digital transformation journey is a never-ending story of innovation and creativity, aiming to bring practical solutions and superior experiences to customers. We believe that with this comprehensive solution set, MSB will continue to provide easy-to-understand and easy-to-use financial solutions, helping Business Households realize their aspirations of reaching out to develop their businesses in the digital age,” Mr. Nguyen Phi Hung - Deputy General Director of MSB - shared at the event.

For details on solutions for individual customers, see here or contact hotline 24/7: 1900 6083.

Source: https://dantri.com.vn/kinh-doanh/msb-mang-toi-trien-lam-80-nam-quoc-khanh-bo-giai-phap-cho-ho-kinh-doanh-20250829191658847.htm