Global advertising platform MGID announced on May 18 its integration with Petal Ads, the leading mobile marketing platform designed specifically for Huawei devices and Android mobile users. The agreement will provide MGID partners with access to 730 million new customers across Huawei’s entire ecosystem.
Programmatic display ad units, including native ads, will be enabled with MGID's extensive targeting capabilities to place ads in an efficient and optimized manner, powered by first- and third-party data sets in a cost-effective manner.
The integration with Petal Ads will enable advertisers to scale their campaigns globally, reach potential users, and purchase premium ad placements.
As the advertising world increasingly focuses on privacy-centric approaches, interest metrics, context, MGID platform will ensure users have real-life digital interactions, delivering highly accurate non-intrusive advertising experiences, enabled by Petal Ads' on-device AI and ad sources.
Sergii Tymoshenko, Head of Programmatic at MGID commented: “ This partnership will synchronize our premium advertiser portfolio with Petal Ads’ capabilities, delivering a seamless advertising experience for Huawei users.
Programmatic advertising formats will create superior opportunities for high engagement, increased impressions through real-time targeting and optimization, and thus drive increased revenue .”
“ We are building a leading mobile advertising platform that focuses primarily on quality and transparent traffic,” added Kevin Zang, Head of Petal Advertising, Huawei APAC Region.
By doing so, we are opening up opportunities for ecosystem members to leverage our first-party data to build effective brands and data-driven campaigns. We are working to ensure end users get an optimized advertising experience without compromising their privacy .”
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