In the context of a volatile global economy , waves of challenges and opportunities are coming faster and stronger than ever. The Vietnamese private economic boat, although growing stronger, still has to face a core question: How to not only stand firm against storms, but also know how to "catch the waves" to "reach out" to the open sea?
Resolution 68 was born as a policy beacon – illuminating the way for the development of the private economy, opening up expectations for a favorable environment where Vietnamese enterprises can confidently rise up, proactively integrate and affirm their values. In that context, the business community increasingly craves a substantive forum to decipher opportunities, hone their mettle and establish long-term strategies.
From that need, Made by Vietnam Day 2025 was initiated as a gathering and connecting space - where businesses are not only listened to and shared, but also act together, creating the future. "New Era - Glorious Departure" not only represents the pioneering spirit: new beginning, new courage, new belief - building a sustainable development journey with Vietnamese imprint, but also reflects the belief that Vietnamese businesses are entering a period of drastic transformation, where policies, innovation and brand courage converge. It is an invitation for the business community to create new marks together - worthy of an independent, sustainable and proud Vietnam on the global economic map.
The official event takes place on Friday, August 8, 2025 , with a series of activities throughout including: Plenary discussion "Catching the Wave - Growing Up", in-depth seminars, creative exhibitions, The Future Brand competition finals and Vietnamese brand honoring ceremony - creating a great festival for the business community and those who create the future of Vietnam.
In particular, August 8 is not only a time marker, but also an encouragement for the desire to rise up. That lucky number suggests the harmony with the "development" spirit of Resolution 68, spreading a strong belief in the future, in the glorious journey named MADE BY VIETNAM - VIETNAMESE BRAND IMPRINT.
After the merger, Ho Chi Minh City not only increased in size but also created an economic space that converged all four golden elements.
Modern city
Advanced industry
Sea island resort
Traditional culture
The synergy between these four pillars creates a dual advantage that is rarely found anywhere else: the enterprise has both a high-tech manufacturing platform, a vibrant consumer market, and tourism potential and cultural depth to build unique brand stories. This completely new position is the ideal port for each enterprise ship to confidently launch, officially starting a glorious Journey - a journey of innovation, creativity and breakthrough.
At the plenary session, experts will not just "analyze" dryly. They will work with businesses to decode policy signals, confront competition issues and outline a roadmap to turn "Vietnamese identity" into soft power in the marketplace.
“Catching the wave” is not an abstract concept. It is about facing and conquering three specific waves that will shape the future. After the plenary session, the program will open 3 spaces for in-depth dialogue, where each business can find the “blueprint” to strengthen its boat:
- BRAND IN THE MARKET: Where brand value is "dissected" from the most practical perspective. This is a necessary confrontation between brand builders and market fighters, to find the answer to the question: How to make a brand not only beautiful but also strong?
- COMPETE WITH GREEN WAVES: This is no longer an option, but a global "rule of the game". The discussion will show how to turn strict sustainability standards into a "passport" to enter demanding markets, substantially enhancing brand value.
- DIGITAL WAVES for SURVIVAL: In the whirlwind of technology, being one step behind means eliminating yourself from the game. This is where businesses are equipped with practical "digital weapons" to not only survive, but also optimize operations, break through and dominate the market.
Made By Vietnam Day 2025 – “New Era – Glorious Departure” is not only an honoring event or policy forum, but also a call for the Vietnamese business community to act together. The event affirms a strong message: the success of Vietnamese brands is the success of the nation.
From in-depth discussions, ideas, strategies and practical experiences will be distilled into specific solutions, helping businesses not only "catch the wave" in time but also "rise" strongly, proactively shaping their position in the new era.
Made By Vietnam Day 2025 will continue to be a bridge between policy makers, experts and the business community, creating a development platform “from shared vision to in-depth action”. It is not only a journey of innovation and creativity, but also a commitment of the whole society to elevate the “Vietnamese mark” on the global economic map.
Graphics DUC VINH
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Source: https://htv.com.vn/made-by-vietnam-day-2025-chinh-phuc-tuong-lai-bang-dau-an-thuong-hieu-viet-22225080216032901.htm
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