Contrasting starts of 2 Vietnamese animated films in their first week in theaters

While "De Men" had impressive revenue, "Trang Quynh nhi" earned a rather modest amount of money after its first days in theaters. This difference created much contemplation for the direction of Vietnamese animated films.

Last weekend, the movie Little Trang Quynh: The Legend of the Taurus has been released to audiences nationwide. However, after 5 days, the film's revenue is only about 2.5 billion VND according to Box Office Vietnam's reference data. The screenings at many theater systems are quite modest, about 1-2 screenings/day. This makes it difficult for audiences to access the work inspired by folk tales about Trang Quynh.

Meanwhile, around the same time of release, Cricket: Adventure to the Swamp has earned double. After that, the film still maintains regular screenings. Currently, the film is surpassing the revenue of 20 billion VND - an impressive number for a domestic animation work.

Familiar scene of Vietnamese countryside in the movie "Trang Quynh nhi: Legend of Kim Nguu".

The difference in revenue is partly due to the difference in release dates of the two films. If Cricket compete with many foreign films of the same genre. Doraemon, Lilo and Stitch ; then the movie Little Quynh has a strong competitor, How to Train Your Dragon. Both films have made great efforts to renew familiar stories, investing carefully in images, sound, and color. However, the difference in revenue may come from a number of factors such as the time of release, the choice of topic, and limited promotion.

Movie Cricket: Adventure to the Swamp has reached audiences with music before its official release. Songs written specifically to order such as Dreaming of a distant guest, King of Green Frogs... are suitable for the character's personality and close to the current music trend, so they become effective promotional tools. The images in the film about the animal world are also popular and easy to reach the majority.

A village festival scene in the movie "Trang Quynh nhi: Legend of Kim Nguu".

Meanwhile, Trang Quynh nhi: Legend of Kim Nguu developed from the series Trang Quynh in his childhood has been shown for free for many years on social media platforms, so it has not created a "new" feeling for the audience. The film's promotion is not very impressive. The message and emotions of the film have not really reached the public. The Northern folk theme may also be a certain barrier in connecting with the mass audience in other regions.

The impressive frog choir in the movie.

Although it has not created the expected explosion, Trang Quynh nhi: The Legend of Kim Nguu is still a remarkable work in terms of setting, art and cultural message. This will be a meaningful first test for the director and crew to further improve the next projects.

Source: https://baoquangninh.vn/khoi-dau-trai-nguoc-cua-2-phim-hoat-hinh-viet-trong-tuan-dau-ra-rap-3364029.html