Opening of the market bringing highland agricultural products to the capital

HANOI On the morning of August 15, the Agricultural Trade Promotion Center organized a Market for agricultural products and regional specialties; Week promoting custard apples and agricultural specialties of Lang Son province in 2024.

Mr. Nguyen Minh Tien, Director of the Agricultural Trade Promotion Center, said that following the success of the "Agricultural and Regional Specialty Market" held last June, the Ministry of Agriculture and Rural Development directed the Agricultural Trade Promotion Center to coordinate with relevant units to organize Session 2 with the theme "Agricultural and Regional Specialty Market; Week of promoting custard apples and agricultural specialties of Lang Son province in 2024".

Mr. Nguyen Minh Tien, Director of the Agricultural Trade Promotion Center, delivered the opening speech at the Fair. Photo: Hoai Tho.

This fair attracted the participation of more than 70 booths from provinces and cities such as: Ha Giang, Lang Son, Lai Chau, Lao Cai, Phu Tho, Vinh Phuc , Nghe An, Can Tho and Ca Mau...

Among them, the highlight is the booth of the Department of Agriculture and Rural Development of Lang Son province - where famous OCOP products of this province are displayed such as: Chi Lang custard apple, star anise, dried mac mat fruit, Bao Lam seedless persimmon and Trang Dinh black jelly. These products are not only beautifully decorated but also show the diversity and richness of highland agricultural products, creating a strong impression on visitors.

Delegates visit the Chi Lang custard apple booth, a Lang Son specialty. Photo: Hoai Tho.

In addition to Lang Son products, the Market also introduces many agricultural, forestry and aquatic products produced in an organic and high-tech manner from other localities. Items such as Thai Nguyen tea, Ly Son onions and garlic and many OCOP products rated 3 - 5 stars also contribute to enriching the choices for consumers. These are products that have established brands and reputations in the market, produced according to safe processes, meeting the increasing needs of consumers.

According to Mr. Nguyen Van Chi, Deputy Chief of the Standing Office of the Hanoi City New Rural Development Coordination Office, this event is of great significance, an opportunity for OCOP subjects, agricultural products, safe food and regional specialties to gather in the capital and an opportunity for OCOP product subjects nationwide to exchange, connect trade, promote brands, promote trade, connect products to distribution systems to continuously improve productivity and product quality. This is also an opportunity for Hanoi consumers to identify OCOP products, agricultural products, safe food and regional specialties.

Mr. Nguyen Van Chi, Deputy Chief of the Standing Office of the Hanoi City New Rural Development Coordination Office, spoke at the opening ceremony of the Market. Photo: Hoai Tho.

"With the motto 'Vietnamese people prioritize using Vietnamese goods' and 'Vietnamese goods conquer Vietnamese consumers', we hope that the Fair will help localities, enterprises, cooperatives, and production establishments in the agricultural sector expand their markets, focusing more on the domestic market. Create a bridge between cooperatives, enterprises and consumers, between production and consumption", Mr. Nguyen Van Chi shared.

Notably, the Market will host livestream sales on TikTok and other social networks. The activity is organized to diversify forms of advertising, trade promotion, market expansion and increased customer access.

Consumers can watch and shop directly for agricultural products through a livestream from 9:00 a.m. to 1:00 p.m. on August 16 on the TikTok channel “Vietnamese Agricultural Products Online”.

Delegates cut the ribbon to open the Fair. Photo: Hoai Tho.

Mr. Nguyen Minh Tien emphasized that it is necessary to promote commercial activities so that not only visitors and consumers in Hanoi but also people across the country know about the specialties of Lang Son province through multimedia platforms.

The second agricultural and regional specialty market in Hanoi is not only an opportunity for businesses and cooperatives to promote their products but also contributes to honoring the values of Vietnamese agricultural products, towards a sustainable and highly valuable agricultural development.

Source: https://nongsanviet.nongnghiep.vn/khai-mac-phien-cho-dua-nong-san-vung-cao-xuong-thu-do-d396374.html