In late June, the football fan community in Vietnam - especially the "Red Devils" fans - were excited when a series of legendary Manchester United players suddenly appeared in Da Nang city.
Within the framework of the event "Vietnam - UK Football Festival 2025" , famous former players such as Ryan Giggs, Paul Scholes, Michael Owen, Dwight Yorke... were present, bringing an unprecedentedly exciting atmosphere.
What made the MU legends particularly impressed was not only the warm welcome, but also the image of Da Nang tourism, which is increasingly innovative and creative thanks to the application of artificial intelligence (AI) technology. Furama Resort Da Nang - the official reception and accommodation location of the delegation - has become the center of attention thanks to a series of modern and unique service experiences.
According to the organizers, Furama Resort Danang has carefully prepared to create a special welcoming space. One of the notable highlights is two exclusive songs composed by AI: “Vinh Quang Manchester United” and “Glory of the Red Devils – Welcome to Furama” .
The songs combine Vietnamese sounds with international melodies, bringing a new, emotional musical experience, helping to evoke glorious memories of Manchester United's peak period - especially the legendary 1999 season.
Mr. Pham Ngoc Loi - Director of Digital Transformation Business Department of Furama Resort Danang shared: “At Furama Resort Danang, we always believe that eternal values - such as pride, memories, and emotions - are the best service experiences that we want to bring to our customers. Inspired by the immortal spirit of Manchester United, we want to create a vivid retrospective journey, where fans can not only 'watch' or 'hear' the glory, but can truly 'feel' it.”
To realize this idea, Furama Resort combined AI with extended reality (XR) technology to recreate music, images, movements and even emotions from legendary moments.
With new technology, the resort experience is not simply an accommodation service, but becomes a space connecting sports spirit and emotional values.
Not only stopping at music and image creation, Furama Resort Danang also brings high-tech utilities in customer service. Right in the lobby, water serving robots are deployed to welcome famous players as well as guests.
This robot has the ability to move flexibly, automatically bring water to customers, creating a comfortable, modern and fast feeling, while contributing to reducing manual work for employees.
The special event gathering former MU stars contributed to promoting the image of Da Nang as a dynamic, integrated tourist destination with rich technological potential.
The combination of sportsmanship, local culture and digital transformation not only impressed football legends, but also opened up a new direction for the city's tourism industry: building multi-sensory, personalized experiences through the application of advanced technology.
By pioneering the application of AI and XR into tourism services - from welcome music to service robots - Furama Resort Danang continues to affirm its position as a leader in the smart tourism trend, contributing to enriching the experience of international tourists and promoting the Vietnamese tourism brand on the world map.
Following the success of the Vietnam - Brazil Football Festival held for the first time in Vietnam in 2024, this summer, Da Nang city continues to be the center of the event with the "Vietnam - UK Football Festival 2025" with the theme "Legendary Red - The Red Dream" from June 26 - 29.
More than a sporting event, this is an opportunity for Da Nang to promote the city's cultural and tourism image closer to international friends.
Source: https://baovanhoa.vn/the-thao/huyen-thoai-mu-tram-tro-truoc-hinh-anh-du-lich-da-nang-nho-ung-dung-cong-nghe-ai-146731.html
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