The Miss Vietnam Tourism Identity contest is a national beauty pageant, held every two years, to honor the beauty, intelligence, bravery, responsibility and compassion of Vietnamese women.
At the same time, the contest is also a journey to widely promote the cultural identity, tourism potential and image of Vietnamese people in general, Quang Ngai in particular, to domestic and international friends. Each contestant will be an ambassador spreading Vietnamese cultural values, contributing to building a beautiful, integrated and developed image of the country.
Speaking at the press conference, director, artist, designer, and head of the organizing committee of the Miss Vietnam Tourism Identity Contest, Ta Linh Nhan, said that the Miss Vietnam Tourism Identity Contest is not simply a beauty contest. It is a solid foundation to honor the cultural beauty, people, and tourism potential of the country.
"Following the success of season 1, season 2 of Miss Vietnam Tourism Identity promises to be a new step forward, elevating the contest, with the goal of becoming a major cultural event, contributing to promoting the image of Quang Ngai in particular and Vietnam in general to the world ," Mr. Nhan expressed.
The organizers said that the preliminary round of the competition will take place from November to December 2025 in Ho Chi Minh City and Hanoi. The semi-finals and finals are expected to take place in April 2026 in Quang Ngai.
Compared to 2024, Miss Tourism Vietnam Identity 2026 - Season 2 has expanded its scale and scope through a series of activities on music, tourism promotion and building community projects to support children in remote areas. As soon as it was launched, the contest received a lot of public attention and many contestants nationwide registered to participate.
Within the framework of the press conference to launch the Miss Vietnam Tourism Identity 2026 - Season 2 contest, the Organizing Committee introduced to the public 6 traditional Ao Dai collections, inspired by the beauty of Vietnamese women, unique cultural values and beautiful natural landscapes of the S-shaped country.
Each collection is designed from many different materials such as silk, chiffon, brocade, showing a unique blend between the past, present, traditional and contemporary beauty, contributing to spreading the image of Vietnam to international friends through the Ao Dai, a cultural symbol of the Vietnamese people.
At the press conference, a signing ceremony was held between representatives of the Organizing Committee of the contest, the Department of Culture, Sports and Tourism of Quang Ngai province and sponsors.
Source: https://baovanhoa.vn/van-hoa/hop-bao-khoi-dong-cuoc-thi-hoa-hau-du-lich-ban-sac-viet-nam-2026-160088.html
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