Match Vietnamese locations to win 18 million VND: An attractive summer playground from Sacombank

(Dan Tri) - Young people who love traveling, love technology and are proud of their nation now have a unique financial playground: they can transfer money, make payments, collect pieces of Vietnamese landmarks and redeem cash prizes up to 18 million VND on the Sacombank Pay application.

When financial behavior is gamified and becomes more intimate

In the vibrant atmosphere of summer 2025, Sacombank has brought a breath of fresh air to young users when launching the program "Going in the middle of a brilliant summer" on the Sacombank Pay application. Not just a promotional campaign, the program is an affirmation of the effort to redefine the banking experience in the way that the young generation desires: modern, interesting and imbued with the Vietnamese spirit.

In the context of gamification - the game-making of digital experiences - becoming increasingly popular, especially in the financial sector, many young people have high expectations for highly personalized digital platforms. This is the driving force behind modern banks' increased investment in the user journey, where each interaction is not only convenient but also personal and emotional.

With “Going in the middle of a brilliant summer”, Sacombank brings a completely new experience model. Accordingly, all familiar transactions such as money transfer, bill payment, airline ticket purchase, phone top-up or online shopping will accumulate points for the lucky draw. Users can receive cash up to 9 million VND, or accumulate puzzle pieces representing famous landmarks across Vietnam. When completing a collection of 7 different pieces, the reward can be up to 18 million VND in the form of attractive travel vouchers.

“Before, I only used the banking app to transfer money, nothing special. But since this lucky spin, every time I pay a bill, I feel excited. I suddenly feel that finance can also be a joy of the day, not just a number,” Lan Chi, 21 years old, a student at Ho Chi Minh City University of Economics , shared.

The highlight of this gamification is the Vietnamese spirit conveyed in a gentle but profound way. From Ha Long Bay - a natural wonder of the world to Dragon Bridge - the pride of Da Nang or Landmark 81 - a modern symbol of Ho Chi Minh City, all are transformed into pieces in a collection of Sacombank Pay.

It is the connection between rewards and cultural and tourism symbols that creates depth for the experience, making the game meaningful, close and leaving emotional echoes, more than just a simple promotion program. For players, this is no longer a game to win prizes but a journey to recall the lands they have passed through, while inspiring them to explore new places.

Journey to hunt for Vietnamese images that young people are interested in

According to the Sacombank user community, Landmark 81 and Dragon Bridge are two pieces with low appearance rates, causing many players to actively search for them to complete their collection. Meanwhile, pieces such as Ha Long, Tay Nguyen or Hoan Kiem Lake are said to be easier to spin. Some players share tips for effectively accumulating turns by combining transactions such as paying bills and making online savings to optimize turns. Golden hours such as 11am to 1pm every Friday are also the times when many people watch to spin.

Collect 7 pieces for a chance to win prizes from Sacombank.

“I have 6/7 pieces, just missing the Landmark 81 piece. It feels like I’m playing a digital version of an antique collection game. There are still a few weeks left, so I’m playing continuously to secure the big prize, both for summer entertainment and a chance to earn real money,” said Minh Chau, 24, a content creator.

The application provides a comprehensive financial ecosystem including money transfer, QR payment, online savings, ticket booking, phone top-up, expense management and many other utilities.

With a modern interface, friendly operations and incentive programs designed to be increasingly close to young people, Sacombank Pay is not only a personal financial management tool but also a platform that inspires smart consumption for a new generation of users.

Source: https://dantri.com.vn/kinh-doanh/ghep-dia-danh-viet-doi-thuong-18-trieu-dong-san-choi-mua-he-hap-dan-tu-sacombank-20250717223057377.htm