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After officially hanging up his gloves, former UFC fighter Dustin Poirier quickly announced his next career move. |
With this move, “The Diamond” (Dustin Poirier’s nickname) not only closes a glorious chapter in the Octagon, but also opens a new chapter in his business journey. The announcement was made via social media just a few weeks after Poirier’s last fight, a loss to Max Holloway at UFC 318 last month. That fight, although not a perfect ending, still recorded the resilience and bravery of a fighter who once stood at the top of the UFC lightweight division.
“I’ve always believed that life is a journey,” Poirier says in the Rare Stash video . “Martial arts has always been a part of me, but now it’s time to invest in a new passion—something that represents effort, quality, and individuality.”
Rare Stash is more than just a whiskey brand. Poirier says he wanted to build a brand that reflects his personality — meticulousness, quality, and authenticity. This isn't his first foray into business outside of the ring. He previously founded The Good Fight Foundation , a charity that helps his native Louisiana community, and released a "Poiriers Louisiana Style" sauce in collaboration with Heartbeat Hot Sauce.
News of Rare Stash immediately caught the attention of the MMA community and fans across the United States. Among fighters, expanding their business after retirement is becoming a trend - with prominent examples like Conor McGregor with Proper No. Twelve and Jorge Masvidal with El Recuerdo Mezcal.
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Poirier is now a businessman. |
However, Poirier still keeps his distance from the noisy image. He chooses to quietly affirm his brand through product quality, instead of relying on media gimmicks. That is consistent with his previous style - few words, many actions.
It's unclear whether Poirier has plans to expand Rare Stash internationally, but with a loyal fan base and strong combat sports presence, the brand promises to be more than just a solo experiment.
At 36, Dustin Poirier has spent more than two decades in the world of MMA, becoming a symbol of courage and resilience. Now, as the ring closes, a new journey is beginning – and as he said after his last fight: “I don’t know what lies ahead, but I’m never afraid to take the next step.”
Source: https://znews.vn/dustin-poirier-re-huong-sau-khi-giai-nghe-post1573833.html
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