Bringing regional strengths into tourism

Taking advantage of regional strengths and specialties, localities and units are building tourism products that promote local strengths, bringing local products into consumption in the tourism product chain, bringing stable income and jobs to people.

The "Highland Market" organized by Leaf Village & Farm tourist area attracts many tourists to visit and shop. Photo: LAM PHUONG

Impressions of the highland market

For over a month now, every Saturday and Sunday morning, at the Leaf Village & Farm tourist area - Lang La (Nam My village, old Hoa Bac commune, now Hai Van ward), the "Highland Market" has taken place.

Ms. Le Thi Thong (residing in Nam My village) is one of the first households to participate in selling goods at the highland market.

Every day, she buys fruits, vegetables, and local specialties produced by the Co Tu people, then brings them to sell at the market. Each season has its own products, her stall makes a strong impression on visitors with its rustic, familiar local products.

“Since the highland market was established, I have purchased more agricultural products and vegetables from the Co Tu people to serve tourists. Thanks to that, it has partly solved the output of local agricultural products, helping people increase their income and continue to maintain sustainable agricultural production,” Ms. Thong shared.

Tourists are impressed with local products at the "Highland Market". Photo: LAM PHUONG

Visiting and shopping at the market, Ms. Tran Thanh Thuy (living in Hai Chau ward) exclaimed: “I am very impressed and excited about this highland market. There are many fresh, quality foods grown by local people, which is a great opportunity for visitors to experience and shop.”

Mr. Hoang Nhat Nguyen, Investor of Leaf Village & Farm - Lang La, said that the "Highland Market" was initiated in June 2025, aiming to create more tourism products to serve visitors to Hoa Bac in general and Leaf Village & Farm - Lang La in particular.

At the market, visitors can enjoy local cuisine , visit and shop at clean agricultural products stalls sold by local people. In addition, visitors can participate in folk games such as crossbow shooting, pot smashing, sack jumping, and stick pushing. In particular, in the evening, visitors can immerse themselves in the folk gong festival and traditional dances performed by Co Tu artisans.

“This is our dedicated tourism product, aiming to connect tourism with indigenous culture and sustainable agricultural production, supporting the consumption of local agricultural products. Thereby, contributing to improving the income and living standards of local people, spreading the model of eco-tourism associated with the community,” Mr. Nguyen shared.

It is known that on the occasion of the upcoming National Day on September 2, the highland market will take place for 5 days, from August 30 to September 2, along with activities such as wrapping croissant cakes, making banh chung cakes, making banh thuan cakes, etc. to bring visitors interesting experiences.

Experiential travel

In early August 2025, within the framework of the 7th Ngoc Linh Ginseng Festival in 2025, the People's Committee of Tra Tap commune launched an experiential tour called "Legend of Ngoc Linh ginseng".

Tourists visit Ngoc Linh ginseng garden in the "Legend of Ngoc Linh ginseng" experience tour. Photo: Tra Tap Commune People's Committee

The tour lasts two days and one night, visitors can experience climbing the forest, entering the ginseng garden, taking care of and harvesting Ngoc Linh ginseng with the locals. Visitors can enjoy traditional local dishes and ginseng dishes and drinks; have cultural exchanges with the Ca Dong and Xo Dang people; set up tents at night to sleep in the middle of the forest and listen to the village elders and chiefs tell stories about the "Legend of Ngoc Linh ginseng" that has been preserved for many generations.

According to the Chairman of Tra Tap Commune People's Committee, Le Trung Thuc, taking advantage of the climate, soil, local products, especially the "national treasure" Ngoc Linh ginseng bestowed by nature to build a tour to experience "Legend of Ngoc Linh ginseng" is a sustainable direction for indigenous tourism, contributing to preserving and promoting the local identity values.

“The locality’s goal is to develop community tourism, so the people are the main subjects. The local government is promoting the development of a master plan for tourism development in Tra Tap commune and neighboring communes. At the same time, it is mobilizing people to participate with the government, creating a sustainable ecosystem to develop community tourism,” said Mr. Thuc.

The government and people of Cu Lao Cham build tourism products based on natural advantages and biodiversity. Photo: LAM PHUONG

On Cu Lao Cham Island (Tan Hiep Commune), taking advantage of its biodiversity, pristine natural landscape and unique cultural and historical values, the local government and people are promoting the development of community tourism.

Accordingly, many tours to experience swimming in the sea, diving to see corals, visiting historical sites; picnicking and camping on the beach; making traditional cakes with locals... attract a large number of tourists.

Chairwoman of Tan Hiep Commune People's Committee Pham Thi My Huong said that the whole commune has more than 2,600 people with more than 80% of households living on tourism. Every day, Cu Lao Cham attracts an average of 3,000 visitors, bringing in a large source of income for the locality.

The government and people of Cu Lao Cham have determined the goal of continuing to preserve biodiversity in conjunction with environmental protection, as a lever to develop tourism and improve people's lives.

Source: https://baodanang.vn/dua-the-manh-vung-mien-vao-du-lich-3298988.html