Becoming a silver sponsor is not simply a commercial cooperation, but also demonstrates the brand rejuvenation strategy, gradually touching the hearts of the young generation with trendy and friendly messages of DOJI .
From “TrenD by DOJI” to the journey of joining the new generation
In early 2024, DOJI made an impression when launching the collection (BST) TrenD by DOJI with the message "Honoring multi-style trends", this is an affirmation that diamond jewelry is not only for solemn occasions, but can accompany every moment of everyday life, turning every day into a stylish catwalk.

Each jewelry line in the TrenD ecosystem is a separate piece, but when combined, they create a multi-faceted style picture (Photo: DOJI).
This new product line brings together designs that follow international trends, with a variety of styles. Lady Boss carries a strong, confident spirit with designs that combine multi-shaped diamonds full of personality. Darling Girl shines and charms thanks to the diamond-setting technique that does not reveal the prongs, bringing brilliant beauty to both parties and everyday wear.
The Muse is inspired by nature, soaring and graceful in every design detail. Finally, Highlight Me brings impressive differences with 24K gold jewelry accessories - a personal choice for those who want to assert themselves.

Shining in music , fashion and style is the common point between DOJI and the Concert "Em xinh say hi" (Photo: DOJI).
It is the mindset of not restricting women to a single stereotype that makes DOJI's collaboration with the Concert "Em xinh say hi" a reasonable move. Both speak the same language - the language of freedom of self-expression, of living life to the fullest with one's own color.
Experience style at " Em xinh say hi"

DOJI brings a youthful breeze, close to the young generation through accompanying the Concert "Em xinh say hi" (Photo: DOJI).
As a major music and fashion event, where thousands of audiences can freely express their own style and personality, the Concert "Em xinh say hi" will be even more attractive with the companionship of the jewelry brand DOJI. DOJI will bring direct interactive experiences to the audience right at Van Phuc City Urban Area on September 13.
The “Beautiful, Multi-Style” experience area will be a destination that allows attendees to try on the latest jewelry designs, capture impressive moments, and participate in mini games to receive unique gifts from the TrenD by DOJI collection.

DOJI promises to bring multi-style shining experiences at the Concert "Em xinh say hi" to a large number of young people attending (Photo: DOJI).
The combination between DOJI and "Em xinh say hi" is a clear demonstration of the cross-over marketing trend, when the brand not only promotes products but also becomes part of the cultural experience.
For the youth - a generation that values individuality and is always looking for something new - the presence of a high-end jewelry brand on a youthful music stage brings an interesting surprise. Instead of just seeing DOJI through traditional campaigns, the audience will have the opportunity to touch, try, feel and connect emotionally right at an event they love.
DOJI is associated with a luxurious and high-end image, but to keep up with the times, the brand needs new winds to both maintain its identity and open the door to future customers.
Accompanying the Concert "Em xinh say hi" is a strategy that still maintains the essence of production and quality, but puts on a trendy spirit, close to the youth. There is no longer a gap between the brand and the audience, DOJI will immerse itself in the musical atmosphere, sing and dance with the community.
When the stage lights of the Concert "Em xinh say hi" shine, there will not only be music that makes hearts flutter but also sparkling rays from a brand that is changing strongly.
See more information at:
DOJI Jewelry
Hotline: 1800 1168
Website: https://trangsuc.doji.vn
Facebook: https://www.facebook.com/doji.trangsuc
Diamond World
Hotline: 1800 9298
Website: https://thegioikimcuong.vn/
Facebook: https://www.facebook.com/thegioikimcuong
Source: https://dantri.com.vn/kinh-doanh/doji-dong-hanh-cung-concert-em-xinh-say-hi-20250828162351599.htm
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