COMPREHENSIVE INNOVATION OF MANAGEMENT AND OPERATIONAL THINKING: Vietnam Post creates breakthroughs in the era of national growth

In the face of the increasingly deep wave of digital transformation and global integration, innovation in thinking - especially thinking in implementation - has become a vital factor for every organization. As an extension of the Party and State in implementing social security, Vietnam Post identifies: Innovation in management and operation thinking is an urgent requirement and also a prerequisite to create breakthrough strength.

Mr. Chu Quang Hao - General Director of Vietnam Post Corporation

Shifting from “bureaucracy” to “modern digital governance”

As a state-owned enterprise with a long history of 80 years in the Vietnam Post industry, with the characteristics of both performing political tasks, contributing to ensuring social security for the people, and operating according to the market mechanism, Vietnam Post has to face many challenges such as: cumbersome management model, scattered management thinking, limited data application capacity, inflexible coordination mechanism...

To develop breakthroughs, Vietnam Post has strongly transformed: from the "administrative management" method to the "digital business management" model - taking data as the foundation, customers as the center and business efficiency as the measure. Instead of operating based on emotions, Vietnam Post uses KPI indicators and data dashboards as the basis for transparency in all decisions. Based on real-time data analysis displayed transparently and clearly on digital platforms, it helps make quick, effective and specific operational decisions by day/week/month. Clearly identifying strengths, weaknesses, opportunities and challenges also results in more accurate solutions.

“Business to serve” mindset - From passive to proactive value creation

Today, Vietnam Post is no longer a "passive postman" but has become a development partner, accompanying people and businesses in many fields, becoming an extended arm of the Government in the task of providing a variety of Public Services and connecting digital consumers.

From putting agricultural products on e-commerce platforms, organizing online markets, to implementing livestream sales... Vietnam Post has both fulfilled business requirements, increased revenue and made substantial contributions to promoting sustainable development for remote areas.

The customer approach model has also changed. The old mindset of “waiting for customers to come to the service point” has now been replaced by “going to where customers need”; along with the development of digital services, expanding the access platform besides physical points… Vietnam Post is operating in accordance with the spirit of serving the Fatherland, serving the people with quality and convenience.

Separation of Business - Operations: a strategic breakthrough

The new management model of Vietnam Post currently separates the management flow into two axes: Business and Operations, aiming for comprehensive professionalization. Each department operates according to the command of "clear people - clear work - clear responsibility - clear results", thereby improving effectiveness, efficiency and avoiding overlap.

The management model of separating Business - Operations of Vietnam Post is not simply a change in the organizational model, but a strategic step, demonstrating a profound change in management and operation thinking, which is: empowering the grassroots level with high accountability, reducing intermediary levels and increasing the initiative of units.

For the new model to be truly effective, it requires the consensus and determination of the entire system. Only when the entire system is on board and acts consistently, can the new model truly become a driving force to create sustainable value for the organization.

Innovative and creative leadership - the core of mindset transformation

At the heart of any thinking revolution lies the leadership team at all levels - those who play a key role in leading the organization beyond the old limits, towards comprehensive innovation. Leaders are no longer the ones who give orders but must become the ones who guide, inspire and create an environment of creativity, flexibility and transparency.

From the role of “controller”, the leader must move to the role of “creator”: creating vision, creating a new working culture, unleashing human potential, engaging and encouraging each member to work together for a common goal. Only when the leader “dares to think - dares to do - dares to take responsibility”, can the organization make a breakthrough and create new values ​​in business efficiency, service quality, customer experience and build a strong brand with a position in the community, people and customers.

However, changing thinking is not the task of one person alone, it is the journey of the whole group. The leadership is only meaningful when accompanied by the response of each individual. When everyone changes and acts together, Vietnam Post will move forward, reaching far with a strong internal force and an unprecedented spirit of solidarity.

True companionship - System-wide integration

To create a real companionship and connection throughout the entire system of Vietnam Post, the General Corporation's Agency block is repositioned as the "strategic intelligence center" and "combat companion" of the provincial/municipal Post Offices. The relationship between the Central and local levels is no longer simply superior-subordinate, but a two-way, equal, open and effective connection. The grassroots units become "bases" for implementing strategies, reflecting reality and proposing solutions. When the team spirit spreads, the whole system will operate as a unified entity: Responsive at the central level - Flexible at the local level - Synchronous unity - Effective throughout the network.

No one is outside this journey of innovation. Each staff member and worker is an important link, together forming a unified block - unanimous in change, proactive in action, and steadfast in the goal of sustainable development of Vietnam Post.

The journey of innovation of Vietnam Post is a revolution in thinking, culture, and management methods starting from organizational reform. With a pioneering spirit, awakened endogenous strength, and the consensus of the entire system, Vietnam Post has made every determination and effort to overcome all "bottlenecks", leading change and striving to become a pillar of social security, a reliable partner of people and businesses in the new era.

Chu Quang Hao – General Director of Vietnam Post Corporation

Source: https://vnpost.vn/vi/goc-nhin-quan-ly/doi-moi-toan-dien-tu-duy-quan-ly-dieu-hanh-buu-dien-viet-nam-kien-tao-but-pha-trong-ky-nguyen-vuon-minh-cua-dan-toc