Going with the brand: CEO Mai Kieu Lien reveals Vinamilk's billion-dollar brand

Founded in 1976, during the economic crisis, how did Vinamilk transform from a state-owned enterprise lacking everything to a "dairy giant" with a brand value of up to 3 billion USD in 2023?

What is the core management secret for "female general" Mai Kieu Lien to steer the Vinamilk brand to develop over the past 48 years?

These are the fascinating contents that will be personally "decoded" in detail by CEO Mai Kieu Lien, General Director of Vinamilk, in episode 5 of the program "Walk with the brand: Walk & Talk" season 2.

From right to left: CEO Mai Kieu Lien, General Director of Vietnam Dairy Products Joint Stock Company (Vinamilk) and journalist Tran Xuan Toan, Deputy Editor-in-Chief of Tuoi Tre newspaper, share in the talk show Going with the Brand season 2 - Photo: QUANG DINH

With the special guidance and suggestion of journalist Tran Xuan Toan, Deputy Editor-in-Chief of Tuoi Tre Newspaper, the ups and downs in CEO Mai Kieu Lien's journey of leading Vinamilk for half a century were "revealed" for the first time.

CEO Mai Kieu Lien shares for the first time many special stories behind her 48-year journey of leading the company with journalist Tran Xuan Toan - Photo: QUANG DINH

How does Vinamilk continuously overcome a series of harsh market challenges: from facing the wave of foreign milk, deciding not to form joint ventures with foreign countries, determining to equitize the group, restructuring the brand strategy, to the vision of digital transformation and successfully conquering the international market...?

At the same time, what are the core values that help CEO Mai Kieu Lien always confidently make quick, timely and effective decisions, avoid unfortunate incidents in the role of leading a big brand, and at the same time convince the whole team to always believe in her? These questions will be revealed by CEO Mai Kieu Lien in turn in the program "Walk with the brand: Walk & Talk" season 2.

All will be shared frankly and concisely by CEO Mai Kieu Lien during more than 45 minutes of episode 3 of the program "Going with the brand" season 2 - Photo: QUANG DINH

With a long and successful senior leadership journey in Vietnam, the story of CEO Mai Kieu Lien and the Vinamilk brand will bring valuable experiences to the business community and readers who love the program "Walk with the brand: Walk & Talk".

The talk show "Walk with the brand: Walk & Talk" season 2 is organized by Tuoi Tre newspaper and the Department of Industry and Trade of Ho Chi Minh City, with the participation of ISB Institute - Ho Chi Minh City University of Economics . The talk show is the first opportunity for CEOs and leading experts to discuss and provide solutions and advice to the business community on experiences in elevating Vietnamese brands with dozens of videos being broadcast in turn. The talk show "Walk with the brand: Walk & Talk" season 2 was kicked off earlier with the writing contest "My beloved brand", recording more than 800 entries and awarding prizes at the 4th "Ho Chi Minh City Golden Brand" award ceremony in 2023. The talk show episodes are broadcast simultaneously on Tuoi Tre newspaper's platforms at: tuoitre.vn, social networking sites Fanpage, YouTube and TikTok of Tuoi Tre newspaper, and other media platforms.

source: https://tuoitre.vn/di-cung-thuong-hieu-ceo-mai-kieu-lien-bat-mi-thuong-hieu-ti-do-cua-vinamilk-2024042916260104.htm