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Posting complaints about unsold products online, can restaurant owners in Ho Chi Minh City escape closure?

Facing the risk of having to close due to lack of customers, the owner of a coffee shop in Ho Chi Minh City posted a 'call for help' on social media and received a surprise. Will this method help the shops recover?

Báo Thanh niênBáo Thanh niên23/07/2025

Accordingly, recently, the story of a coffee shop owner on the brink of closing in Ho Chi Minh City posting a "call for help" on social media with emotional and sincere words, was shared by netizens.

The coffee shop, which was "slow, very slow", according to the owner, suddenly welcomed a large number of customers, making the members of the shop busy working. He said that it was the overwhelming support that moved him to tears, grateful for the kindness of the people of Ho Chi Minh City.

Đăng bài 'than ế' lên mạng có giúp chủ quán TP.HCM thoát khỏi bờ vực đóng cửa? - Ảnh 1.

Lack of customers is a nightmare for many restaurant owners.

PHOTO: AI

The owner said he will maintain the quality of drinks and provide better service to not disappoint the hearts of regular and new customers, trying to overcome this difficult period.

Besides the wishes of netizens for the restaurant owner when he received unexpected joy after the "cry for help", some people also expressed their concerns, whether posting articles complaining about unsold business and asking for support from customers will help restaurants on the brink of closing to survive and overcome difficulties?

Many restaurants in Ho Chi Minh City apply this.

On social media platforms, some restaurants in Ho Chi Minh City also share content that "complains about being unsold" and in reality, it is more or less effective when the posts are widely spread, many diners know about them and visit the restaurant to support them.

Most of the restaurants and bars that apply this method are newly opened ones that do not have many customers or old restaurants that are empty and not well-known. Most recently, a Central Vietnamese pancake restaurant in Thu Duc Ward (old Thu Duc City) that has just opened not long ago also applies the above method.

"Sometimes I see my mother sitting and thinking a lot when the restaurant is empty. I feel so sorry for her! If you like delicious dishes from Central Vietnam, please come to the restaurant to support me and my mother!"; "I feel sleepy when there are no customers"... the content shared by the restaurant along with the image of the empty restaurant moved the online community.

After the clips, the shop owner was happy to see many customers coming to support and sent thanks to customers.

Đăng bài 'than ế' lên mạng có giúp chủ quán TP.HCM thoát khỏi bờ vực đóng cửa? - Ảnh 2.

After posting "help" posts on social media, some restaurant owners were happy when more customers came to support them.

PHOTO: AI

According to the owner of a beef noodle shop in Ho Chi Minh City, he sympathizes with the shops that have to post "rescue" posts for customers, because he believes that the shop has no other choice after many efforts. Besides, the owner believes that this is also an effective way without having to spend too much money.

"Sometimes you don't need to spend money on advertising or hiring KOLs to review your restaurant. Just sincere sharing and a little luck can help your restaurant become known to many people through social media channels," he shared.

According to the owner of the popular beef noodle shop, posting a "rescue" post is only a short-term, urgent solution. If the shops themselves do not have good food, reasonable prices and good service, no matter how popular they are, they will find it difficult to survive in the long term.

Agreeing with the above opinion, Ms. Phuong Lam (26 years old), living in Thu Duc ward (HCMC), also said that she often visits and supports restaurants that need to be rescued if she accidentally learns about them through social networks.

"If a restaurant has good food and is not far from home, I will become a long-term customer. If a restaurant has poor quality, I will not come back," said the female office worker.

Dear readers, what do you think about restaurants posting "help" posts on social media? Please share with us in the comments section below.

Source: https://thanhnien.vn/dang-bai-than-e-len-mang-lieu-cac-chu-quan-o-tphcm-thoat-canh-dong-cua-185250719072634971.htm


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