Vietnam Television launches training program for new generation of Sales Ambassadors

This is the first program in Vietnam focusing on finding and training new generation Sales Ambassadors in the field of e-commerce, to meet the sustainable development needs of the national digital economy .

This program is organized and produced by VTV Times and Vincent Holding Joint Stock Company, with support from the Prime Minister 's Project "Supporting the National Innovative Startup Ecosystem to 2025" (Project 844). The K - Vietnam Dream 2024 is not only a new playground, but also an opportunity for individuals to demonstrate their talents, affirm their own values and contribute to the innovation of the Vietnamese e-commerce market.

Premiere of reality TV show 'The K - Vietnam Dream 2024'. Photo: VTV

The program's goal is to help businesses build local brands that are in line with the needs and tastes of consumers. At the same time, The K also builds a team of professional KOLs (Key Opinion Leaders) and KOCs (Key Opinion Consumers) who dare to experiment and give honest product recommendations, thereby creating breakthroughs in the e-commerce industry.

Speaking at the opening ceremony, Mr. Pham Quoc Thang, Deputy Editor-in-Chief of VTV Times, emphasized: "The K - Vietnam Dream 2024 program not only creates fair opportunities for everyone, but also an opportunity for contestants to overcome themselves. The K will train new generation Sales Ambassadors, helping them develop professional skills in the context of strong economic transformation between traditional and digital methods.

The program will be broadcast for the first time with new and attractive formats, including two quality selection rounds: Casting and Recording, divided into 8 episodes.

With the support of businesses and investment in the program, The K - Vietnam Dream 2024 is expected to create a large network, contributing to bringing high-quality OCOP products to consumers, promoting sustainable development in the field of e-commerce in Vietnam.

Source: https://www.congluan.vn/dai-truyen-hinh-viet-nam-ra-mat-chuong-trinh-dao-tao-cac-dai-su-ban-hang-the-he-moi-post310006.html