Da Nang – From a coastal city muse to the 'Miami of the East'

"Love at first sight"

On the map of the world's most splendid coastal cities, if Rio de Janeiro is ablaze with endless Samba on the golden sands of Copacabana; or Cape Town - the magical South African coast under the shadow of Table Mountain, then in a corner of the East Asian sky, Vietnam is also proud of its "muse" named Da Nang.

Da Nang is generously endowed by nature with mountains - sea - rivers - lakes and landscapes worthy of being famous landmarks. From the majestic Ngu Hanh mountain range embracing Son Tra peninsula, the tranquil Han River flowing through the city, Bai But lake as green as jade, to the legendary My Khe, once honored by Forbes as one of the six most attractive beaches on the planet.

Da Nang possesses the beauty of a muse, charming enough to "love at first sight" but deep enough to become a soul mate.

As evidence, in 2024, Da Nang will make an impressive breakthrough when welcoming 10.9 million visitors, including 4.2 million international visitors - reflecting a remarkable recovery and growth. Not only that, Da Nang is currently home to nearly 30,000 immigrants from all continents.

World rankings also continuously mention Da Nang: Time Out ranked 3rd in "Top 8 most ideal destinations in Asia", Lonely Planet with a list of 7 best places in Southeast Asia, Inter Nations often mentions Da Nang as a "promised land" for foreigners...

And as an affirmation of the rising potential of the "muse" of the coastal city, the New York Times did not hesitate to praise Da Nang as "the Miami of Vietnam".

The era of rising to become "Asian Miami"

If Miami, the "American paradise" is a model of miraculous rise, then Da Nang is sharing many impressive similarities, on its journey to international status.

Currently, with more than 6 million people and hundreds of skyscrapers on the Atlantic coast, Miami is now playing the role of the commercial gateway of the United States. But few people know that Miami was once a low-lying area. After strategic orientations of urban restructuring associated with technology and finance, Miami developed rapidly in just 2000 - 2007 thanks to the tourism boost and investment capital. This coastal city has attracted hundreds to thousands of multinational companies, and housing prices have skyrocketed accordingly.

Dubbed as the second Miami, Da Nang, although modest in size with 1.1 million people, possesses similar highlights with outstanding urbanization speed. The highest urban population ratio in Vietnam in 2024 reflects a cycle of urban expansion, both in height and depth. Da Nang continues to affirm its position as a dynamic growth pole of the Central region and the whole country.

From geography, growth rate, economic structure, to planning orientation, Da Nang is gradually recreating the image of a "Miami of the East".

Da Nang is sending out strong signals: according to DKRA, primary apartment prices have increased by 3% - 6% just after the Tet holiday, the secondary market has increased by 7% to 12% compared to the end of 2024. In 6 months, house prices have increased by approximately 20%, many prime areas have reached the peak of fever in 2019. Da Nang is entering the "golden decade".

Tourism growth has spurred a wave of high-quality investment. Da Nang is home to a series of resort and hotel brands honored by prestigious organizations such as World Travel Awards, Condé Nast Traveler, World Luxury Hotel Awards... Notable among them is Nobu - a brand favored by Hollywood stars, covering the most attractive lands in the world, also choosing the "muse" Da Nang to start its journey in Southeast Asia.

Da Nang is a strategic destination of Nobu Recidences in its journey to "cover the brand" throughout the most attractive tourist cities on the planet.

With its urban restructuring strategy, Da Nang is entering a new era, where the tourism and service industries are positioned as the main "launching pad". With infrastructure geared towards a smart city, an increasingly complete chain of international utilities and global capital flows, Da Nang is converging all the elements to become an "international art and entertainment paradise" - an Asian version with a magical flavor.

Thanhnien.vn

Source: https://thanhnien.vn/da-nang-tu-nang-tho-pho-bien-den-miami-phuong-dong-185250615152337149.htm