Conquer the difficult market
To meet the strict quality and origin standards of the Korean market, The Hai Yen has carefully prepared its strategy. The main exported product is freeze-dried bird's nest, a processing technology that helps preserve the nutritional value, color and natural flavor of the bird's nest. This technology is especially important when approaching markets that are not used to traditional bird's nest processing.
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| Products are packaged and ready to be exported to Korea. |
The Hai Yen's freeze-dried bird's nest has become a trusted ingredient for many Korean partners. These partners not only use it directly but also combine it with local products to create unique nutritional products, serving the health and beauty care needs of Korean people. This shows that The Hai Yen's vision is not only to export raw products, but also to create added value and diversify products.
Ms. Tran Thanh Hai - CEO of Hai Yen Nha Trang Company Limited said that bird's nest products are still relatively new in the Korean market. The company wishes to cooperate with strategic partners to develop products suitable for the consumption habits of local customers, in addition to continuing to exploit the Chinese market.
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| Export shipment to Korea. |
The representative of Daedong Korea Ginseng Company, the bird's nest importer of The Hai Yen, highly appreciated the quality of the shipment. The imported bird's nest has a characteristic natural aroma and uniform color. The packaging is also highly appreciated by Daedong for its professionalism and ensuring hygiene and safety during transportation. This batch of bird's nest will be used by Daedong as an ingredient for a number of health care products made from bird's nest.
Applying technology and complying with international standards
The Hai Yen's success comes not only from the quality of its products but also from its sustainable and transparent business philosophy. To exploit the international market, the company has applied a sustainable exploitation model that does not affect the natural reproductive habits of swiftlets. Each harvested nest undergoes a strict biological inspection process, ensuring that it does not harm the environment or unbalance the ecosystem. This is an important factor in building trust with international partners and consumers.
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| Instant bird's nest products prepared for export. |
In particular, the company has pioneered the application of the process of controlling the origin of bird's nests using digital technology . This system allows tracking the entire product route, from the exploitation area, cleaning process, packaging to the time of international delivery. All information is transparent, making it easy for consumers and partners to check. In addition, The Hai Yen is committed to complying with strict international quality management standards such as HACCP and ISO 22000; making efforts to minimize plastic waste in product packaging, demonstrating social responsibility.
According to Ms. Tran Thanh Hai, in order to further expand in the international market and better serve consumers, The Hai Yen has launched the instant bird's nest product One-S, a convenient nutritional solution for busy people. With One-S, consumers can use it directly or mix it with boiling water. This product not only expands the customer segment but also encourages The Hai Yen to continue researching and developing diverse bird's nest products.
The Hai Yen’s success in exporting bird’s nest to Korea is not only the company’s pride but also a driving force for the development of the bird’s nest industry and Vietnamese agriculture . This event affirms the potential of bird’s nest in the world agricultural market; opening up export prospects to more countries in the world in the future.
NHAT MINH
Source: https://baokhanhhoa.vn/kinh-te/202506/cong-ty-tnhh-hai-yen-nha-trang-mo-duong-xuat-khau-yen-sao-chinh-ngach-sang-han-quoc-3ea6b71/
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