Announcing the 5 most valuable brands in Vietnam

FPT brand is valued at approximately 1 billion USD - Photo: DUC THIEN

According to Brand Finance's rankings, the five most valuable brands in Vietnam are: Vinpearl, Viettel, Vietcombank , FPT and Vinamilk. The top 10 also includes: Bao Viet, Vietinbank, MB bank, Vinfast and Vinschool.

With a brand value of approximately 1 billion USD, FPT was honored in the Top 5 strongest brands in Vietnam, Top 10 companies with the largest brand value increase in Vietnam, Top 12 most valuable brands in Vietnam at the ceremony to honor "100 Most Valuable Brands in Vietnam in 2024" organized by Brand Finance.

Evaluating the FPT brand, Mr. Alex Haigh, CEO of Brand Finance Asia- Pacific , said: "In this year's ranking, FPT recorded an impressive 67% growth in brand value. This brand also improved its Brand Strength Index (BSI) score to 86.9 out of 100, ranking in the Top 5 strongest Vietnamese brands.

According to Brand Finance's research, the application of advanced technology and strong presence in the global market are key factors, strengthening the leading position of the FPT brand globally.

The Brand Strength Index (BSI) is an objective measure of a brand's performance based on multiple factors, such as brand awareness, brand loyalty, and market share.

The above results were assessed by Brand Finance based on the opinions of more than 100,000 individuals worldwide about the brands of businesses, including more than 25,000 individuals in the Asia-Pacific region.

The value of a brand is determined based on analytical information about the brand perception and the short-term financial information of the business, as well as long-term growth potential.

In the past 3 years, FPT's return on equity (ROE) has always been above 25%. The group's capitalization value reached 8.4 billion USD (as of October 10, 2024).

In 2024, FPT plans to achieve revenue of VND 61,850 billion and pre-tax profit of VND 10,875 billion, an increase of about 18% over the same period.

In the first 8 months of the year, FPT's revenue and pre-tax profit reached VND39,664 billion and VND7,077 billion, up 20.8% and 19.9% over the same period, and recorded many large projects globally, showing the increasing demand for investment in technology and affirming FPT's position and capacity.

Many technology companies are in the Top valuable brands

In many rankings of the world's most valuable brands, technology companies always "dominate" the Top 10 positions.

For example, in Brand Finance's Top 10 Most Valuable Brands in the World, there are 5 technology companies, led by Apple, Microsoft and Google. Or in Kantar's ranking, the Top 10 Most Valuable Brands in the World have 7 technology companies.

Brand Finance is the world's leading brand valuation company, established in 1996, headquartered in London, UK. The company is currently present in more than 20 countries worldwide.

Every year, Brand Finance evaluates more than 70,000 brands worldwide and this is the 10th year Vietnam has been included in the list of countries whose brands have been evaluated by Brand Finance, with Brand Finance Asia Pacific (headquartered in Singapore) responsible for publishing the list.

Source: https://tuoitre.vn/cong-bo-5-thuong-hieu-co-gia-tri-cao-nhat-viet-nam-20241011175044811.htm