SABECO makes its mark at Vietfood & Propack 2025 for quality and vision of sustainable development

At the recent Vietfood & ProPack 2025 exhibition, Saigon Beer Alcohol Beverage Corporation (SABECO) brought an open experience space where visitors could explore and taste a variety of beer products. Along with that, through the exhibition area and sideline activities such as specialized workshops, the company introduced the image of a modern, professional Vietnamese brand with a clear orientation for sustainable development.

A space that connects flavors and experiences

Vietfood & ProPack 2025 is one of the major F&B exhibition events of the year, attracting the participation of more than 1,000 domestic and international enterprises. In addition to the exhibition activities, the exhibition is also an opportunity for enterprises to directly connect, listen and interact with consumers.

At the event, SABECO brought typical products such as Saigon Special Beer, Saigon Lager Beer, 333 Beer... Not only diverse in segments, many of these products have been honored at prestigious domestic and international awards, thereby affirming the quality and production technology of a Vietnamese enterprise with the ability to compete regionally and internationally.

Foreign visitors are interested in and experience products at the exhibition.

The booth combines product introduction and on-site experience, helping visitors discover the famous flavors that have made SABECO famous. Notably, a number of foreign distributors from Russia and China also expressed interest and asked to import Saigon Beer for distribution in their local markets after directly experiencing the product at the event.

In addition, the expert-led beverage mixing workshop also attracted the attention of many participants. Here, visitors learned about each type of beer, discovered new drink combinations, and gained an interesting perspective on how beer can be combined with Vietnamese dishes to enhance the experience when enjoying this drink.

Bartender introduces how to combine beer with ingredients in workshop

“We see Vietfood & ProPack 2025 as an opportunity to connect with businesses in the industry, as well as a place to share perspectives and spread common values in the journey to improve product quality,” said a SABECO representative.

From sustainable packaging to circular operating strategies

Along with product promotion activities, SABECO also brought to the exhibition a perspective on sustainable development, especially the story of implementing Extended Producer Responsibility (EPR) as part of its long-term development strategy.

“We believe that the transformation journey can start with something as simple as packaging – a place that clearly demonstrates how a business selects materials, operates and approaches environmental responsibility,” said Larry Lee, Vice President of Strategic Assets and Sustainable Development, SABECO.

Currently, 100% of SABECO’s primary and secondary packaging is recyclable or reusable. The company is also applying closed-loop recycling models for glass bottles, aluminum cans and paper packaging, aiming to build an ecosystem that operates on the circular principle. “Our goal is clear: by 2040, all SABECO beverage packaging will be designed in a circular direction, meaning it can be reused or completely recycled,” Larry affirmed.

SABECO's ESG journey is also introduced through illustrations and visual information, helping visitors gain more perspective on the specific steps the business is taking in its operational transformation process.

Achievements on SABECO's ESG journey were displayed at the event.

Product Quality and Sustainable Responsibility - Two Sides of a Journey

SABECO’s presence at this year’s Vietfood & Propack event demonstrates a multi-dimensional approach: both improving product quality and promoting sustainable development solutions, with EPR as the foundation. This combination demonstrates SABECO’s efforts to put products and social responsibility in the same experiential space.

When the story of taste, quality and environmental responsibility go hand in hand, the story of a Vietnamese beer enterprise does not stop at the product but also reflects their pioneering role in the F&B industry in the context of consumer standards that are increasingly associated with sustainability./.

Source: https://thoibaotaichinhvietnam.vn/sabeco-ghi-dau-tai-vietfood-propack-2025-ve-chat-luong-va-tam-nhin-phat-trien-ben-vung-181903.html