“No, this is not an April Fool’s joke,” Wired emphasized when it first reported on the Dyson Zone in late March 2022. A product that breaks all conventional molds, with its large, bulky pair of headphones and built-in air filtration mechanism that looks like a high-tech mask.
Dyson then shocked the world even more when it announced that the product would cost $950 . By May 2023, Wired used words like “embarrassing,” “troubling,” and “ridiculous” in its review, describing the device as making users feel like a Batman villain.
Unique design
Dyson Zone is a product that is tied to Dyson's own expertise in air filtration and vacuuming. With a 10,000 rpm micro-motor integrated into the ear cup, this wearable device moves air through two filters at the front to remove components such as pollen, fine dust, bacteria and harmful gases.
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The Dyson Zone is a combination of wireless noise-canceling headphones and a tiny air purifier. Photo: CNET. |
The mini air filter will filter out fine dust and pollutants, then blow them out through a cover in front of the user for them to inhale.
The special feature in the product design is that the face shield does not come into contact with the face like a mask but is located in front with a gap to create a clean air bubble for the user.
According to CNET , the Zone is designed for urban use, for people walking or cycling through major cities around the world where ground-level air pollution is a serious problem. Dyson says the filtration system captures up to 99 percent of airborne particulate matter, including nitrogen dioxide, sulfur dioxide, and airborne dust, which are particularly problematic in cities.
The visor attaches to the earpieces with a magnetic connection, allowing users to remove it when they only want to use the headphones or flip it down for talking. The air purification system has four filtration speeds to suit different breathing rates: low, medium, high, and auto. In Auto mode, accelerometers on the headphones automatically switch the air purification speed.
A big plus for Dyson is that the face shield doesn't feel uncomfortable at all. "It feels a little weird to wear, but not uncomfortable. It magnetically attaches to the earcups and sits slightly in front of your face to blow cool air around your mouth and nose. It feels nice," said CNET writer Andrew Lanxon.
According to Lanxon, the Dyson Zone's active noise cancellation is excellent. When wearing the device, street noise is minimized, while ambient noise in cafes and bars is almost completely eliminated.
"Ahead of its time"
Zone marks the first time Dyson chief engineer Jake Dyson has led a project for a product since he merged Jake Dyson Products into the Dyson portfolio.
At the time, founder James Dyson's son was bullish on the Zone's chances. "After six years of development, we're excited to deliver clean air and pure sound, anywhere." Since then, however, Dyson has been eerily quiet about promoting the Zone, and now the chances of getting your hands on the headphones are slim to none.
In the US, everyone from SportPursuit to Best Buy are out of stock, while other retailers show no signs of addressing the situation.
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The Dyson Zone's strange design has received much criticism. Photo: Dyson. |
At the time of writing, Walmart’s website estimates that there is only one pair of the headphones left in the entire retail giant’s network, while in the UK, John Lewis has confirmed that it will no longer be accepting new stock.
In an exclusive interview with Wired , Jake Dyson admitted that it was a failed product. “We wanted this product. We wanted to create this thing. But sometimes you have to know before you can really gauge what the market reaction might be. The market doesn’t exist. So you have to take those risks,” Jake said.
The architect behind the Dyson Zone admits the product seemed way ahead of its time.
"It's solving a pretty niche problem where there's a population that's obsessed with air pollution, wants to solve that problem, and is willing to pay a premium, plus it's headphones. The market is pretty small, we've sold thousands of them, we still have the device but it's discontinued," said Jake Dyson.
Alan Sircom, editor of Hi-Fi+ magazine, commented that the Dyson Zone was too strange for users and reminded people of wearing masks during the pandemic.
Source: https://znews.vn/chiec-tai-nghe-ky-la-nay-vua-bi-khai-tu-post1560737.html
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