Masan CEO optimistic about purchasing power by the end of 2025, outlines multi-pronged growth strategy

(Chinhphu.vn) - Despite challenges from the macro context, CEO of Masan Group, Mr. Danny Le, expressed optimism about the recovery of Vietnamese people's purchasing power in the second half of 2025.

To stay ahead of this trend, Masan will focus on core growth drivers, outlining a multi-pronged growth strategy to exceed the set annual target.

Masan develops multi-utility retail models to meet consumer needs

On the afternoon of July 28, at the Community Day event in the second quarter of 2025, Masan Group (MSN) announced its first half business results and outlined its strategy for the coming period. The report showed positive signs when net revenue in the first half of 2025 reached VND 37,211.7 billion and profit after tax reached VND 2,602.4 billion, an increase of 82.7% over the same period.

Optimistic about purchasing power, focusing on retail and consumption

Analyzing the market context, Mr. Danny Le, CEO of Masan Group, commented that Vietnam's economy in the first half of 2025 has many bright spots such as tourism recovery, exports and public investment, and good growth in FDI capital flows. However, global uncertainties have affected domestic consumer sentiment.

"We expect consumer sentiment to change in a positive direction in the second half of the year," Mr. Danny Le emphasized.

Mr. Danny Le: Masan promotes innovation and has store models suitable for each region.

Faced with market challenges, CEO Danny Le asserted that Masan's strength comes from its diverse product portfolio, strong brands that can withstand difficult economic times, and a wide distribution network. "We promote innovation and have store models that are suitable for each region, which is the foundation to overcome the storm and create a competitive advantage," Mr. Danny Le shared.

To realize expectations, Masan sets a consolidated net revenue plan for 2025 of VND80,000 - 85,500 billion. Profit after tax is expected to reach VND4,875 - 6,500 billion, a strong growth of 14 - 52% compared to VND4,272 billion in 2024. The main driving force comes from core business segments such as retail and consumer goods.

Specifically, the WinCommerce chain (including WinMart/WinMart+/WiN) is expected to expand its network by 400-700 more stores in 2025, focusing on models suitable for each geographical area, from urban to rural areas. This strategy not only helps increase coverage but also optimizes the product portfolio according to local needs, aiming to achieve positive after-tax profit throughout the year.

Masan Consumer will focus on three key initiatives: Upgrading the seasonings category, reviving the convenience food segment with key brands such as Omachi and Kokomi, and expanding the beverage portfolio with the relaunch of the Tea365 Young Bud Tea brand.

Masan MEATLife continues to transform into a meat processing company, promoting innovative products such as the "Cheese Cowboy Pork Sausage" line and deepening cooperation with the WinCommerce retail chain to optimize the value of the meat supply chain.

In addition, Phuc Long Heritage (PLH) chain also aims to increase revenue by 18-36% in 2025 by increasing the proportion of food products and consolidating its position in the key market of Hanoi .

AI and Digital Transformation: The "Backbone" for Sustainable Growth

In addition, to maintain sustainable growth and increase operational efficiency, Mr. Yuri Misnik, Chief Technology Officer of Masan Group, also shared more about how Masan has risen to the top and grown in the digital age. In particular, the goal is to become a pioneering digital platform applying AI, connecting and enhancing every touchpoint in the Masan ecosystem, bringing great experiences to customers, optimizing market-leading efficiency and promoting growth through breakthrough technology solutions.

"Masan will leverage the power of the ecosystem by implementing a unified end-to-end technology platform; complete transparency of processes and operations (data, digital models); optimizing automation - comprehensive digitalization; simplifying all processes; real-time integration and analysis; and prioritizing AI in automation and digitalization," Mr. Yuri Misnik emphasized the core digital transformation principles that Masan is implementing.

Masan’s digital transformation efforts have brought many benefits including automation and digitization of processes; faster time-to-market; cost savings from redundant manual roles; transparent data and AI capabilities; and ultimately increased employee engagement.

In terms of finance, Ms. Doan Thi My Duyen, Group Finance Director, said the company has successfully restructured large loans, helping to reduce interest rates and is expected to save about VND500 billion in interest expenses in the next 4 years, ensuring solid financial health for growth plans.

Vinh Hoang

Source: https://baochinhphu.vn/ceo-masan-lac-quan-ve-suc-mua-cuoi-2025-vach-chien-luoc-tang-truong-da-mui-nhon-102250729150356758.htm