Customers transact at BIDV Phu Xuan Branch

Established on May 25, 2015 under the policy of merging Mekong Delta Housing Development Joint Stock Commercial Bank into BIDV, BIDV Phu Xuan Branch started with a scale equivalent to only one transaction office, 21 staff, a modest headquarters at 12 Nguyen Hue and received two transaction offices from BIDV Hue . In the context of increasingly deep financial - banking integration, the challenges are not small such as dispersed human resources, lack of facilities, limited customer network. However, from that foundation, BIDV Phu Xuan collective has chosen the path of sustainable development based on solidarity, discipline, continuous learning and innovation. "We always take customers as the center, take service quality as the foundation, take innovation as the driving force", the Director of BIDV Phu Xuan Branch shared. That is the guiding principle for BIDV Phu Xuan to constantly develop both in scale and quality, gradually rising firmly in the system.

The headquarters of Joint Stock Commercial Bank for Investment and Development of Vietnam - Phu Xuan Branch is designed in a modern style.

10-year mark: The numbers speak for themselves

After a decade, from almost zero, BIDV Phu Xuan has risen to become one of the 5 largest credit institutions in Hue City (out of a total of 28 units). Outstanding credit balance by the end of 2024 reached VND 6,221 billion, 35 times higher than the first year of establishment, with an average growth rate of 48.2%/year. Capital mobilization reached VND 2,728 billion, an average growth of 38.3%/year, completing 100% of the assigned plan. The number of customers increased from more than 4,000 to over 51,000, reflecting the growing trust of the community in BIDV Phu Xuan. Pre-tax profit from negative VND 64 million (in 2015) has steadily increased to VND 32 billion from 2017 to present. Average profit per capita in 2024 reached VND 1.5 billion. The strategy of balancing wholesale and retail credit, between corporate and individual customers has created a stable and diverse foundation for the branch's sustainable development, the Director of BIDV Phu Xuan branch further affirmed.

Urban Development Accompanying – Community Engagement

Not only is BIDV Phu Xuan a strong financial institution in terms of scale and efficiency, it also marks itself as a strategic partner in the socio -economic development of Hue city. The branch has participated in sponsoring many dynamic projects with spillover effects such as: National Highway 1A expansion under the BOT form, An Cuu City Urban Area, Thuy Van - An Van Duong Complex (phase 2), Wharf No. 3 Project - Chan May Port - Hue... These contributions not only bring economic value, but also help BIDV Phu Xuan record many proud achievements: Emulation flag of Hue City People's Committee in 2019, 2021, 2023; Title of Excellent Enterprise in 2023 and Excellent Branch in 10 years of construction and development in 2024.

Trading room space

New turning point – Welcome the digital future

On July 26, BIDV Phu Xuan will officially open its new headquarters at 26 Ba Trieu, Thuan Hoa Ward, Hue City - a modern 11-storey building with a floor area of over 4,000m². This new headquarters was moved from the old address at 15A Nguyen Hue, to better meet transaction needs, improve service quality and expand customer service space. According to the Director of BIDV Phu Xuan: "This is not only a symbol of the 10-year journey of strong growth but also a foundation for BIDV Phu Xuan to enter a new stage of development such as service modernization, comprehensive digital transformation, serving customers more professionally, conveniently and friendly".

With the aspiration for sustainable development, a sense of community responsibility and a clear strategic orientation, BIDV Phu Xuan commits to continue to be a partner accompanying the people, businesses and government of Hue city on the journey to build a dynamic, developing and prosperous heritage city with the message "BIDV Phu Xuan - 10 years of courage, a solid future".

Phuong Dieu

Source: https://huengaynay.vn/kinh-te/thong-tin-thi-truong/bidv-phu-xuan-10-nam-ban-linh-vuon-tam-phat-trien-155995.html