30 years of Acecook Vietnam: The culinary story and the happiness created by the brand

(Dan Tri) - The presence of Acecook - a brand that has been associated with Vietnamese people for 30 years - is not only through familiar flavors, but also through a journey of building happiness through cuisine.

Instant noodles - a bridge of memories

The simple noodle packages over the years have become a part of culinary culture, a story of joy, happiness, and sharing. Mentioning instant noodles or instant noodles, is mentioning the intersection of many memories of time: hasty meals in the middle of the work cycle, warm, loving moments with a bowl of noodles cooked by mother, or even long trips with friends eating noodles and watching the sunset, the youthful days of "sharing noodles to eat" filled with laughter of student life.

For generations of Vietnamese students studying abroad, on their journey to conquer big dreams, they also bring suitcases packed with the flavors of their homeland - Hao Hao noodles. Just by having a bowl of hot noodles, the characteristic aroma spreads, the sour and spicy taste permeates the taste buds, it is like being soothed by the feeling of being away from home.

The familiar spicy and sour shrimp flavor of Hao Hao noodles has soothed the homesick feelings of many generations of Vietnamese students studying abroad (Photo: Nhat Lee).

Delicious food brings people together through taste and memories. Acecook Vietnam has succeeded in building connections with users through experiences and memories, a journey that everyone can find themselves in.

Food is happiness - brand is storyteller

For 30 years, since the first day of sale (July 7, 1995), Acecook Vietnam has pursued the mission of “contributing to society through cuisine”. Each product is an emotional declaration of happiness, from peace of mind in family meals to positive values ​​for the community and a working environment that fosters the joy of work for employees.

Just like psychologist Shira Gabriel once said about “comfort food” - food that helps connect people with memories. Delicious food can create happy energy, this is also what Acecook has always strived to bring to customers throughout the past 30 years.

For Acecook, fast food does not mean eating in a hurry, but must be delicious, optimally convenient, safe for health and bring joy and peace of mind.

Not stopping at traditional instant noodles, Acecook has expanded its product portfolio to serve the increasingly diverse needs of consumers. With more than 100 flavors, ranging from noodles, pho, vermicelli, rice noodles, rice vermicelli to porridge, soup balls, and spices, Acecook serves all ages, regions, and lifestyles.

Acecook has more and more diverse products to serve consumer needs (Photo: Acecook).

Acecook has entered the hearts of Vietnamese people as part of the memory of the past 30 years, not simply as an instant noodle brand, but also as a story of building happiness through cuisine. From the first noodle package to today's diverse products, from small warehouses to modern factory chains, all are pieces that help define a modern culinary culture, fast, convenient but still full of flavor, simple but rich in emotions.

Late night studying sessions with a bowl of Siukay noodles, times coming home late from work and only having time to quickly grab a pack of Hao Hao Big noodles, trips with Modern cup noodles as a companion... All have created a deep connection that helps the brand grow.

Innovation to enhance happiness

Continuously innovating and sensitive to the healthy living trend, Acecook also develops modern product lines such as Siukay melted cheese noodles, Dalago Dalat vegetable noodles or Hao Hao with added calcium... At the same time, it still preserves its identity as a fundamental value through the cooperation between Pho De Nhat product and Pho Khoi Hoi restaurant - Michelin Guide in Hanoi - recreating the flavor of crispy beef brisket pho, allowing users to enjoy local specialties anywhere.

2025 marks the 30th anniversary of the first sales, and is also the starting point for Acecook's journey to conquer the world with Vietnamese flavors, preserving the traditional values ​​in delicious, safe, convenient, healthy and emotional instant food products.

The focus of Acecook's strategy to expand to the big sea is the international brand Hao Hao, satellite products that approach the right tastes of users, such as Ippin cup noodles, Hello pho bowl with pure Asian flavor; Siukay follows the trend of Korean spicy noodles. With the spirit of "Cook Happiness Through Innovation - Innovation to enhance happiness", each product of Acecook carries the message of dedication, creativity, responsibility and the desire to create sustainable values ​​to continue the story "Acecook does not only cook noodles but cooks happiness every day".

Source: https://dantri.com.vn/kinh-doanh/30-nam-acecook-viet-nam-cau-chuyen-am-thuc-va-niem-hanh-phuc-tao-nen-tu-thuong-hieu-20250820155638450.htm