Building an OCOP brand story with local identity

BTO-On the morning of June 5, the Provincial Department of Agricultural Product Quality and Rural Development organized a training course on "Building OCOP brand stories associated with local identity" for more than 30 OCOP entities, including cooperatives, enterprises, and business households across the province.

Attending the training course were Mr. Ngo Thanh Huy - Deputy Head of the Department of Agricultural Product Quality and Rural Development of the province and representatives of the Department of Agriculture and Environment.

During the 2 days (June 5-6), the training program focuses on 3 main topics: Decoding the DNA of Binh Thuan local brands; Brand storytelling - from emotions to strategies and applying brand stories in product promotion.

OCOP subjects participating in training

Through the course, OCOP subjects are equipped with methods to determine core values, product characteristics; skills to build consistent, inspiring brand stories that can be used in introduction, packaging and communication to help OCOP subjects build a good, unique product story with local identity.

According to Mr. Ngo Thanh Huy - Deputy Head of the Department of Agricultural Product Quality and Rural Development of the province, the OCOP program has recently contributed to promoting the rural economy , enhancing the value of the province's typical products. OCOP products have made progress in quality, diversified in designs, packaging, ensuring conditions and regulations on stamps, labels, product traceability and gradually asserting their position in the market. However, many entities still face difficulties in management, market access and especially product marketing. Understanding and telling the "brand story" not only makes Binh Thuan OCOP products more attractive, but also creates a unique mark in an increasingly competitive market.

Source: https://baobinhthuan.com.vn/xay-dung-cau-chuyen-thuong-hieu-ocop-mang-ban-sac-dia-phuong-130801.html