VPoint - smart reward points in the era of cashless consumption

(Dan Tri) - VPoint - the integrated reward points of Vingroup's loyalty program - is receiving attention from the community, expected to create a smart, modern and optimal spending trend for Vietnamese users.

Convenient and flexible payment method in the digital age

In the context of Vietnamese consumers increasingly favoring digital payments, from money transfers to QR code scanning, the cashless trend is no longer the future but is present in every meal, trip or daily shopping.

Leading this trend, VinClub - Vingroup 's loyalty program, has gradually positioned VPoint as a flexible, easy-to-use and never-expiring reward point.

Mr. Pham Thanh Dong (VinClub Platinum member) said that on a weekend afternoon, he exchanged VPoints on the VinClub app for 3 discount vouchers worth 500,000 VND and used them to pay at the GoGi House restaurant chain.

"No need for cash, no need to open your wallet, just a few scans of the code from the coupon exchanged with VPoint, my family and I had a delicious meal, attentive service. This experience shows that reward points are no longer a distant reward but really help me spend smarter", Mr. Dong shared.

Meanwhile, Ms. Tran Ngoc (30 years old, Hanoi ) shared her surprising experience when VPoint became a "savior" in an unexpected situation: "Last week, I bought something at Vincom, and when I tried to transfer money, the banking application failed, and I didn't have any cash on me. I was confused and wanted to call for help from my relatives when the staff reminded me that if I was a VinClub member, I could use VPoint to exchange for a discount voucher to pay right at the counter." VPoint has become a convenient payment method in the digital age.

No worries about expiration, easy to accumulate, easy to use - Expanding consumer incentives

Currently, many loyalty programs on the market apply an expiration date to reward points, causing many consumers to be indifferent, leading to accumulated points being wasted or expired.

VinClub's VPoint differentiates itself with a series of advantages such as: unlimited usage time, fixed conversion value (1 VPoint is equivalent to 1,000 VND) and flexible spending ability across the Vingroup ecosystem and more than 10 strategic partners. Thanks to that, users are no longer pressured to spend quickly to avoid losing benefits like in many other programs.

Users can also flexibly convert VPoint to other loyalty programs or give points to each other, providing maximum benefits and a convenient experience.

For example, within just 1 month of announcing the cooperation, VinClub recorded tens of thousands of VPoint conversions to Shopee vouchers for shopping. Currently, on the fanpage and groups of VinClub members, users are waiting for the launch of the feature to convert VPoints to SkyPoints to buy Vietjet Air tickets for travel this summer.

Ms. Nguyen Mai Phuong - CEO of VinClub said: “VPoint is not just a type of reward point, but is the key to connecting customer benefits with the Vingroup ecosystem and the network of strategic partners. In the coming time, VinClub will continuously launch impressive non-financial privileges and attractive exclusive offers that bring unmissable benefits to customers. I think everyone should own the VinClub application and start accumulating VPoint today”.

In the context of increasingly growing digital consumption, VPoint is attracting great attention from the community, setting a new standard in customer care. This is also a testament to Vingroup's pioneering role in creating modern consumption trends on a technology platform, while optimizing customer benefits.

VinClub is launching the "Super Privilege Festival - Deals are everywhere" campaign from June 25 to June 30 with tens of thousands of incentives and 0 VND promotions for members, along with a gift of 4 VPoints (equivalent to 4,000 VND) when first downloading the app, creating an account and performing eKYC.

Explore VinClub membership benefits and accumulate VPoints here: http://bit.ly/3ZBrIYJ

Source: https://dantri.com.vn/kinh-doanh/vpoint-diem-thuong-thong-minh-thoi-tieu-dung-khong-tien-mat-20250624170057912.htm