DANAFF III: playground of creativity and innovation
From a new event, DANAFF - organized by the Vietnam Film Promotion and Development Association (VFDA) in collaboration with the People's Committee of Da Nang City - has quickly affirmed its position as one of the most prestigious film festivals in the region. With the theme "Asian Bridge", this year's DANAFF III brings together more than 100 films from major film industries such as Korea, Japan, India, Mongolia, the Philippines... along with many works premiering internationally for the first time.
Not only has it grown significantly in scale and duration, DANAFF III has also made breakthrough innovations in content, with many highlight programs such as: Half a century of Vietnamese war films; Korean cinema spotlight; Project incubator; Panorama of Asian cinema; Film Critics Awards...
Many famous actors attended DANAFF III. (Photo: THANH HUY)
Sharing the spirit of constant innovation and creativity, Vinamilk accompanied DANAFF III in all activities taking place throughout the 7 days of the event. At the same time, Vinamilk's new products such as Vinamilk yogurt, Vinamilk Green Farm pasteurized yogurt, Probi yogurt... were always present to support filmmakers, artists, actors and "cinema enthusiasts" participating in the activities.
Products with innovative technology and creative flavors from Vinamilk attracted special attention from international guests at DANAFF III. (Photo: THANH HUY)
Affirming that DANAFF III is gradually contributing to building the image of Vietnam as a new cultural and film industry creative center in the region, the representative of the organizing committee - Ms. Pham Thanh Ha, Chief of Office of the Vietnam Cinema Promotion and Development Association said: “We highly appreciate Vinamilk's companionship at DANAFF III - where new ideas are ignited and the creative community is connected. Vinamilk's presence at DANAFF III is a clear demonstration of the spirit of innovation and creativity that both sides pursue. We believe that when positive values are spread, the community will grow stronger and more sustainable”.
Mr. Do Thanh Tuan - Vinamilk representative (3rd from left) received flowers and a thank you letter from the DANAFF III Organizing Committee. (Photo: THANH HUY)
Join hands to develop young talent
In addition to honoring outstanding cinematic works as well as dedicated filmmakers; DANAFF III is also an “incubator” for the young generation of filmmakers through the DANAFF Talents program – where talents learn from the big names of world cinema.
According to the representative of the Vietnam Association for the Promotion of Cinematography, DANAFF Talents is an initiative that has been implemented for the first time after many years of incubation. With diverse activities such as the “Talent Incubation” workshop, “Project Incubator” and advanced classes, the program is not only an “academic playground” but also a professional practice space, where young filmmakers have the opportunity to present, call for capital and meet directly with domestic and international production and distribution partners.
Young Vietnamese and Korean actors selected to participate in the "Talent Nurturing" Workshop. (Photo: THANH HUY)
Surpassing hundreds of candidates to become one of the young actors selected to participate in training within the framework of DANAFF III, Duc Manh said that filmmakers as well as young actors need adequate “nutrition” to develop best. In addition to the knowledge learned and experience gained through practical work, the care and support from the community is also an important “nutrition” factor that helps them reach higher and further.
“I find common ground with Vinamilk in the spirit of constant creativity and daring to change, especially since the brand repositioned. For us young people, holding a new design from Vinamilk is also a way to express our personality through the products we consume,” Duc Manh shared.
Actor Duc Manh at the workshop "Nurturing talent". (Photo: THANH HUY)
Also one of the selected young talents, actress Diem Quynh shared her surprise when she “met” a familiar brand that has been associated with her in her daily life. Not only did it give her more energy, Vinamilk’s presence also gave her the feeling of being accompanied and supported on her career development journey.
“The bond between Vinamilk and my family is so deep that even international brands cannot create such a sense of trust. In recent years, I see that Vinamilk is trying to change to become closer to our generation. The brand's appearance at today's event is a clear proof of that,” the actress shared.
Actress Diem Quynh and her classmates at the "Nurturing Talents" workshop. (Photo: THANH HUY)
Along with academic activities such as seminars, film criticism, workshops... Vinamilk has brought a unique experience to cinema lovers.
Accordingly, tens of thousands of newly launched yogurt products were given away at outdoor cinemas throughout the event. This is not only a nutritious gift but also a vivid demonstration of Vinamilk's spirit of innovation and creativity in technology and nutrition.
Vinamilk yogurt products accompanied people at outdoor movie screenings throughout DANAFF III.
Products such as low-sugar red apple yogurt with wolfberry, pomegranate, blueberry, low-sugar aloe vera; Vinamilk plant yogurt; Green Farm drinking yogurt with lychee, jasmine, orange and grapefruit flavors; or Probi live yeast with low-sugar peach flavor... all have new flavors, international quality, contributing to enhancing the cinematic experience. The combination of art and nutrition not only enriches the event space but also demonstrates Vinamilk's commitment to accompanying the cinema-loving community with practical and creative actions.
Source: https://nhandan.vn/vinamilk-tiep-lua-dam-me-ton-vinh-sang-tao-tai-su-kien-dien-anh-chau-a-post892010.html
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