Bringing Vietnamese lychees into major retail chains like Safeway and Costco is not only a commercial success, but also a testament to Vietnam's potential for exporting high-end agricultural products.
Accordingly, in July 2025, Dragonberry Produce Company - one of the leading importers of high-end agricultural products in the United States will continue to deploy a campaign to distribute Vietnamese Bac Ninh lychees in this market through major supermarket chains such as Safeway and Costco.
This is the third consecutive year that Dragonberry has brought this specialty fruit to the United States, marking the steady development of Vietnamese lychee in the international market.
Golden Lychees - the brand name for Vietnamese lychees grown according to GlobalG.AP standards, not only stands out for its pink-red color, sweet taste and characteristic crunchiness, but also ensures strict US phytosanitary standards. After being irradiated in Vietnam, the lychees are transported by sea to the United States, maintaining their freshness and quality.
According to Dragonberry representatives, bringing Vietnamese lychees into large retail chains such as Safeway and Costco is not only a commercial success, but also a testament to Vietnam’s potential for exporting high-end agricultural products. American consumers are increasingly fond of the distinctive flavor of lychees, and it is important for Dragonberry to maintain quality and build a sustainable brand.
The cooperation between Dragonberry and lychee growing localities in Vietnam does not stop at the simple aspect of buying and selling, but also connects from cultivation techniques, preliminary processing, preservation to market communication. Dragonberry is currently working directly with Vietnamese cooperatives and enterprises to standardize production processes, while expanding to other fruits such as longan, dragon fruit, passion fruit, as a basis to boost lychee export output and sustainable development.
In the context of integration and the increasing need to diversify the US agricultural supply, the fact that businesses like Dragonberry are pioneering the export of fresh Vietnamese fruits to the US is a positive sign. Vietnamese lychees sold at major supermarket chains such as Safeway and Costco not only increase the export value, but also contribute to positioning the image of Vietnamese agricultural products on the world food map, reflecting the effective cooperation between businesses and distributors.
Anh Tho
Source: https://baochinhphu.vn/vai-thieu-viet-nam-lan-dau-tien-xuat-hien-tai-he-thong-sieu-thi-ban-le-lon-nhat-hoa-ky-102250721133958033.htm
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