The F&B market in Vietnam is fiercely competitive. Not only is it a race for space or style, but cafe owners also have to constantly innovate their menus to meet the increasingly demanding needs of customers as they are always looking for new experiences.
However, creating new recipes poses many challenges such as being costly in terms of time, effort and potential risks in terms of cost and profit. This is the problem that makes many restaurant owners struggle in their journey to find a solution that is both cost-effective and ensures freshness and appeal.
F&B brands struggle in the race to retain customers
Constant menu innovation is a key factor in building a brand in the F&B industry. To meet the ever-changing needs of customers, many shop owners have to import and stock a variety of tea bases. This leads to inventory risks, waste, and difficulty maintaining consistent quality.
The above burdens are a difficult problem for small and medium-sized businesses, or models such as kiosks, carts and take away. They need a solution to diversify the menu, optimize costs while still ensuring business stability.
Ecological Products Joint Stock Company affirms the position of Vietnamese tea with the Cozy brand.
In the midst of many fluctuations, Ecological Products Joint Stock Company with the brand name Cozy has affirmed its position thanks to its commitment to quality and innovation. Cozy owns many farms in key tea regions such as Phu Tho and Ha Giang , directly controlling raw materials from the first stages, ensuring a stable and consistent supply.

Cozy factory covers 60 hectares in Phu Tho (Photo: Cozy).
Cozy's modern factory is equipped with technology imported from Germany, Italy, Sweden, operating in a closed process according to international standards. The brand has won the National Brand Award 8 times in a row and owns many certificates such as ISO 22000, HACCP, Halal. This is the foundation for Cozy to develop breakthrough products, notably the Cozy Barista line exclusively for bartenders.

Cozy has achieved National Brand 8 consecutive times since 2010 (Photo: Cozy).
Cozy Tea Collection: The Secret to Meeting All Menu Creation Needs for F&B Restaurants
After establishing a solid position in the market, the Cozy tea brand of Ecological Products Joint Stock Company has launched a specialized collection of tea bases. With the criteria of " economical - sophisticated - kind", Cozy brings high-quality products, helping F&B shop owners easily create while still ensuring business efficiency.
Cozy Yellow Label Tea: Black tea bags with rich flavor, beautiful color, convenient for quick brewing, suitable for lemon tea, kumquat tea, tropical fruit tea.
Cozy Barista Oolong Tea: With a deep red color and characteristic roasted oolong flavor, suitable for milk tea recipes, bringing a different touch to the drink.
Cozy Barista Black Tea: Using Shan Tuyet tea from Suoi Giang, Yen Bai combined with Bergamote lemon flavor to create a delicious Earl Grey black tea. The product has a mild astringent taste and sweet aftertaste, suitable for combining with citrus fruit teas or milk teas.
Cozy Barista Jasmine Tea: The combination of spring green tea and jasmine grown in Ha Giang brings a delicate aroma, rich tea flavor, and sweet aftertaste. The product is suitable for making light sour fruit teas.
Matcha Cozy Barista: Made with Japanese technology, it is the optimal choice for mixed drinks. With a light astringent taste and characteristic umami and jasmine notes, Matcha Cozy Barista is suitable for mixing or baking.

Cozy Barista Collection for bartenders (Photo: Cozy).
Thanks to its flexible application, each type of Cozy tea base can combine a variety of ingredients to create a rich menu. With the advantage of price and supply, Cozy not only helps shop owners optimize costs but also ensures consistent quality, thereby confidently developing their business.
Cozy Barista Tea Base - Elevating Vietnamese Tea Brewing
“As a product of a long-standing brand, manufactured according to strict and modern standards, Cozy Barista confidently competes with imported brands. Flexibility in application and competitive price make the product a sustainable choice for all business models, from small retailers to large F&B chains,” affirmed a representative of Ecological Products Joint Stock Company.
Cozy always puts the community's interests first by using domestic tea ingredients to improve the quality of drinks, while contributing to promoting the consumption of Vietnamese goods and supporting job creation for farmers. Cozy Barista is clear evidence that Vietnamese products can meet the most stringent standards while still bringing sustainable value to the community.
Cozy Tea Brand - stands out in the Vietnamese tea industry. The Cozy Barista tea line is developed specifically for bartenders, with ingredients selected from famous tea regions, produced using modern technology that meets international standards. This is a solution that helps shops easily create menus, while ensuring consistent quality and optimizing costs.
Website: https://cozy.vn
Fanpage: https://www.facebook.com/tracozyvietnam
Source: https://dantri.com.vn/kinh-doanh/tra-cozy-barista-giai-phap-toi-uu-chi-phi-cho-nganh-fb-trong-thoi-bao-gia-20250825174859568.htm
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